Top 10 examples of Predictive Analytics in Retail
6 minutes read

Predictive analytics has undoubtedly around for decades, yet until recently, more and more companies has decided to turn to this type of data analytics. With predictive analytics in retail, your business can hold great potential and advantages to grow faster than ever. Here are the top 10 examples of how you could leverage predictive analytics to predict future trends and events for your retail business!

What Is Predictive Retail Analytics?

Predictive Analytics is statistical modeling that uses data mining and machine learning to forecast new trends from historical data and current events. This practice is adopted across industries. For retail specifically, it can be used as a method for risk assessment, identifying potential sales, customer behaviour, and many more.

What is predictive retail analytics
Understand predictive analytics for your retail business (Source: Enterprise talk)

Yet, predictive analytics in retail is getting far more complex than ever. Technology has made it easier for retailer brands to monitor data. To stand out in the crowded market, retailers should consider all-around metrics, including the number of sales, consumer demographic, inventory management, loyalty percentage, and product assortment. 

These vast amounts of data can turn into a goldmine if retailers interpret them smartly. There are different ways to utilize predictive techniques to create data-driven insights from unstructured and scattered data. This analysis will help retailers stay ahead of the game, ensure competitive advantages and contribute to a successful sale. 

Read more about The Future of Retail Analytics (Top 10 Trends)

4 Benefits Of Predictive Analytics For Your Retail Business

Let’s point out 4 benefits that sellers can obtain with predictive retail analytics:

  • Push growth with customer retention:

A report from Fred Reichheld and Harvard Business School showed that: “Increasing customer retention rates by 5%, business profits can go up by 25% to 95%. Existing customers tend to spend 31% more when compared to new customers”. 

With predictive analytics, retailers can quickly identify valued customers and then approach them with attractive offers or suitable marketing campaigns. 

  • Risk mitigation in inventory planning:

Overstocking is a nightmare for every retailer. Planning a better renewal with predictive analysis and offering promotions at the right time can minimize the risk of expired products and costly excess inventory. 

Data Retailer benefits using retail analytics
Avoid overstocking with predictive analytics in retail. (Source: FreshBooks)
  • Personalized Services:

Understand what your customer wants and needs, retailers can enhance the overall services, not just the inventory. Tailoring each customer’s experiences based on past interaction and buying behaviour can potentially encourage more sales and engagement. 

  • Real-time market insights:

When leveraging data, don’t just look at the big picture but also continuously take a gander at every purchaser, consumer, and asset behaviour to precisely forecast what next item they could buy. With advanced technology nowadays, data can come in clutch with decision-making.

3 Ways Retailers Could Collect And Obtain Consumer Data

Retail data come from many sources but mainly focus on online and offline point-of-sale transactions. To find and obtain data, retailers can consider these simple methods:  

  • POS integration:

This is the most straightforward way to determine what price a customer would purchase for a product. By linking POS data to a customer’s touch points and journey from in-store, website surfing, loyalty program to social media interaction.

  • Investing in a digital twin: 

To follow a customer’s travel through your store, a digital twin might help. It is a virtual representation that recreates product arrangement, shopping categories, inferior design from your physical store, and tracks the foot traffic in real-time. With the digital twin, retailers can see what products attract the most customer groups and what they ignore during shopping. 

How can retailers obtain data
Using digital twin to track a customer path in your store (Source: TheMayor)

Yet, the idea of a digital twin might appear pricey to small and medium retail owners. A substitute solution can be a heat sensor that follows a consumer’s path. The visual might not be as clear as a digital twin, and it is definitely harder to see the exact products and customers.

  • Data visualizations tools: 

Automatically collect data from existing sources, then screen and visualize these complex metrics into simple graphs. Data visualization makes predicting trends and strategic decisions for your business easier. But the best part is the time you save from manually obtaining and arranging data. 

Top 10 Examples Of Predictive Analytics In Retail

Now that the benefits of predictive retail analytics have become apparent, the next question is how to make the most out of it. Discover several examples of predictive analytics adopted in retail as below and think of how your could integrate these analytics into your retail stores to help you make more informed business decisions.

1. Customer behaviour analytics

Brands communicate with customers both online and offline daily. Consumers bump up with hundreds of advertisements every day. So what can retailers get out of this digital world? With the enormous amount of corresponding data from every brand, product, customer, and market, retailers can build a predictive system that analyses every data set, and outputs foreseeable results. From that, retailers generate a deeper customer insight and make strategic decisions in inventory, customer services, and marketing campaigns. A shopper hardly returns to a store after knowing they don’t have the necessary products. 

With the in-store data, retailers can visualize a customer journey when they shop in their store. What products they stop at, what products they get, how long they stay, and what products they immediately skip away. Understanding your customers and demographics is vital to predictive retail analytics to improve sales and customer satisfaction. 

Gain more knowledge on Retail Analytics Courses, Books & Reports

2. Personalize in-store experiences

According to McKinsey, “Retail companies offer personalization would observe a 2% or higher increase in sales, mostly by driving up loyalty in existing customers“. Using predictive analytics, retailers can alter the in-store experiences and generate high-value customer groups. Some of the personalization ideas are:

  • In-store recommendations based on historical data across channel

Equip your employees with technology devices that have access to relevant data. By identifying a shopper through name, phone number or loyalty card number, sales assistants can offer a promotion, or introduce new products that best suit them. For the customer, this enhances their experiences, feeling their needs are being considered. For the retail business, the potential for additional sales is higher. 

To create better in-store shopping experiences for consumers, we highly recommend your business soon adopt retail analytics. Here is a guide to build in-store analytics on your own!
  • Coupon based on purchasing history

Make your coupon more effective by personalizing it through predictive data. For example, a customer usually buys vegetables at this time of the month. They may receive a 20% off for tropical fruit or imported vegetables, which is limited to that time only. 

Personalize in-store experiences
Giving coupon for specific customer groups (Source: Forbes)
  • Mobile apps encourage offline store visits.

Mobile apps are not made only for online sales. Take a look at this Sephora case study. Sephora allows customers to book in-store consultants and free makeovers through their app. They can also select the products they want and find the nearest store. The makeup artist will help them test their desired products and, at the same time, advise them. The physical interaction makes Sephora closer to their customers while collecting data for future recommendations. 

  • Loyalty programs: 

Beauty Insider, a loyalty program from Sephora that utilizes predictive retail analytics. The brand collects and identifies customers’ interest for recommendations, promotions, bundles and invitations for upcoming events. Sephora seems to have successfully synchronized the customer experiences across channels, from offline to online.

3. Better sale strategy through customer segmentation

Customer segmentation has always been a foundational part of marketing. Yet, it can work perfectly as a factor to target customer buying journey if adopted correctly. However, customer segmentation is not just dividing customers into groups based on age, geography, gender, occupation, or relationship status. It is much more than that.

Segmentation using predictive analytics in retail can offer a more granular discovery of customers’ needs and wants. Such as purchase frequency or habits (group A buys vegan products, group B buys lactose-free products). These data can help retailers improve:

  • Better product bundling: 

Product bundling is an effective way to present highly correlated products with what a customer has chosen. We usually see this on online stores or shopping apps where retailers group multiple products for a smaller price. For in-store shopping, retailers can use this technique for product arrangement or giving out bonus products as promotions. Consider offering a complimentary glass cup when selling milk since everyone needs one for their household. So, if your retail business has both online and offline stores, remember to segment your customer groups with the most suitable product choices. 

  • Better product recommendation 

Online stores utilize lots of machine learning and data analytics for product recommendations. After each purchase, the algorithm understands customer insight more profoundly and can filter out the minor potential choices on their shopping feeds. This is another instance of predictive analytics in retail. The algorithms will also ask first-time buyers some simple questions about persona and interest. 

Better sale strategy through customer segmentation
Mobile shopping apps are a good way to collect predictive data. (Source: Boxme)

4. Predictive customer journeys

We have talked a lot about customer journeys. But it does not end every time the customer places an order or swipes the card. Customer journeys cover all stages of the consumption process, including the post-purchase. 

On the one hand, predictive analytics helps retailers map the customers’ paths and explain valuable insights in each purchase stage or sales funnel. With these beautiful metrics, retailers know when to make changes and optimize the future experience. Includes cross-sell and up-sell to existing customers or simply promoting the right products at the right time. It is cheaper to encourage an existing buyer to get a product than to acquire a new one. 

On the other hand, predictive analytics forecast which customers are likely to leave. For example, retailers can detect and find ways to retain them as soon as possible by looking into a drop in purchasing frequency.

5. Limit overstock and overspend on supply chains

Shipping and inventory take a considerable percentage of monthly costs for every retailer. Of course, it directly affects the final sales prices of a product. No retailer wants to overstock or overspend, so to minimize its risk, predictive analytics can determine optimal shipping time and inventory management to meet the actual demand. 

Predictive route planning for shipping and logistics includes congestion, weather, distance to drop-off points, vehicle choice, and fuel consumption. 

For inventory management, predictive retail analytics will look at the market trends, customer demographics, and historical data to forecast inventory proactively. The main point of this method is to limit guesswork as much as possible. It does not promise retailers the correct answer. By analyzing inventory data, the technique will suggest the preferred time to pull/push stock, what to remove, and what is likely to sell.

6. Trade promotion optimization

Effective trade promotion requires continuous analysis and optimization. Business Intelligence tools with predictive analytics can scrutinize structure and unstructured data from historical and real-time data to generate valuable insights. Now retailers can predict which promotions have the potential to be more rewarding in terms of ROI and which need to be eliminated. 

7. Pricing

Market trends, competitor pricing, and real-time sales data can inform retailers of a more attainable price for their customers. In some cases, this can turn into a substantial competitive advantage and attract more customers. Predictive retail analytics can also suggest the highest and lowest sale point for each product in different periods. Thus, retailers can adjust their pricing at the right time and minimize all the risks from a slump in sales. With all the data tools nowadays, pricing has become a strategy, no longer guesswork.

Pricing strategy to gain more sales in different periods. (Source: Supermarket)

8. Enhance marketing campaign targeting

Target the most potential customer groups with predictive analytics and set the tailored marketing campaign to increase reach and interactions. The correct targeting can drive interest into purchasing, increasing each campaign’s conversion rate. 

A considerable budget does not equal an effective marketing campaign. Instead of blind-throwing loads of money on promotion and advertisement, take numbers and metrics into account so that retailers can make data-driven and strategic decisions. 

9. Insight for store expansion

Store expansion is a sign that your business is booming. Yet it can still go downhill or be a tremendous success. If retailers know how to seize opportunities and utilize all their tools, store expansion might achieve its potential. 

Predictive analytics in retail can suggest where your next store should be, what potential customer you should target, what to sell, and the market aspect of this new location. Overall, it helps your planning process easier and much more promising.

10. Predictive analytics on ROI

Return of investment (or ROI) is the metric every retailer should consider when managing their business. The main output of predictive analytics is not just a boost in sales but also improving ROI. Simply leveraging machine learning, data analysis, and business intelligence to predict potential context that helps mitigate risks in your retail business.

At the same time, predictive analytics can increase ROI through better customer experiences, targeted marketing campaigns, and smart inventory and pricing management. Every business wants to get ahead of the trends and take the most out of every opportunity. Yet, it needs to be proven by data and real-time numbers to find the promising one. Predictive analytics is the key to a data-driven retail business. 

Building Predictive Analytics from scratch might be a daunting start for retailers, so it would be better to seek advices from data scientists and data analysis before execution.

Synodus provides Predictive Retail Analytics services, including advisory, implementation, support, migration, BI reporting components, and managed services to help retailers benefit from a high-performing Predictive Analytics. Learn how an Australian Retailer successfully transformed their business with us.

Wrapping up

Predictive analytics in retail appear in many forms. The above examples are just a tiny fraction of all the potential it can bring. As a data-based method, it allows retailers to seize the opportunities when needed while shifting their business. By harnessing the data, your retail business can stop itself from being lost in the constant change and fluctuation of the market. 

With technology evolving faster than ever, a predictive retail analytics tool might be worth investing your resources in. Not only does it make collecting data more seamless, but it also helps visualize data for a better decision-making process. Do you think that your business should enhance predictive analytics right away? Share your thoughts with us!

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author avatar

Anna Nguyen

A tech-savvy with 2 years of experiences in creating content on Data Analytics and Digital Transformation. I wish to share daily news, tips and ways to make businesses elevate in the data-driven age.

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Data visualization lets us present sets of data through the use of...
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Data Analytics Services for Small Business: Pricing Review

Data Analytics Services for Small Business: Pricing Review

As a small business owner, you’d better implement data analytics if you...
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6 Best Practices for Small Business Analytics

6 Best Practices for Small Business Analytics

Today's successful businesses are propelled by the covert power of small business...
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Data Analytics for SMEs: What You Should Know

Data Analytics for SMEs: What You Should Know

Operating in an ever-changing market, many SMEs are facing challenges and struggling...
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How Your Business Can Benefit From Data Analytics Outsourcing

How Your Business Can Benefit From Data Analytics Outsourcing 

In recent decades, a lot of enterprises - large and SMEs, want...
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Small Business Analytics: 4 Ugly Facts

Small Business Analytics: 4 Ugly Facts

Analytics is an important part of any business, but it's not something...
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5 Data Visualization Trends in 2022

Top 5 Data Visualization Trends in 2022 and More Years to Come!

Due to the fact that technological advances are ever-changing, the future of...
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7 Things to Consider When You Hire a Data Analytics Consultant

7 Things to Consider When You Hire a Data Analytics Consultant

The data analytics consulting industry is a rapidly growing market. The U.S....
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Merge Data from Multiple Sources Effortlessly

6 Detailed Steps to Merge Data from Multiple Sources Effortlessly 

The advancement of technology has created many opportunities for the big data...
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How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality

How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality 

Do you know that 2.5 quintillion bytes of data are generated every...
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Top 6 common payment gateways for eCommerce stores

Top 6 Common Payment Gateways for eCommerce Stores

The world of online business is a fast-paced one. The ability to...
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7 Huge Gaps in Google Analytics And Tools to Fix Them

7 Huge Gaps in Google Analytics And Tools to Fix Them

Google Analytics is a must-have tool in the toolbox of any e-commerce...
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eCommerce advice: How to work with customers as privacy regulations are changing

Ecommerce Advice: How to Work with Customers as Privacy Regulations Are Changing

As the eCommerce industry grows and matures, consumers are becoming more aware...
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Data Warehouse Trends 2022

The Latest Trends in Data Warehouse 2022 

The world has changed since the introduction of data warehouse. Data warehouse...
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Searching for data to make critical decisions? Try these 8 sources

Searching for data to make critical decisions? Try these 8 sources 

Leveraging the gigantic database of your customers can help you seek insights...
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5 Ways Data Science Can Boost Your E-commerce Revenue

5 Ways Data Science Can Boost Your E-commerce Revenue

The 21st century has digitized the world and provided a gigantic database...
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6 Significant Impacts of Geography on E-commerce Conversions

6 Significant Impacts of Geography on E-commerce Conversions 

In online retail, e-commerce conversions happen when customers purchase products or services...
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4 Insightful Books To Master Your Data Visualization

4 Insightful Books To Master Your Data Visualization 

Data analytics is like solving a puzzle. Raw data is a clue...
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How Retail Analytics Can Help You Win Fraudsters

How Retail Analytics Can Help You Win Fraudsters 

Fraud has remained a big concern in the retail industry. The National...
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How You Can Use Data Analytics for Better Inventory Management

How You Can Use Data Analytics for Better Inventory Management  

Inventory is the most important section of a company, ranging from different...
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4 Significant Use Cases of Location Analytics in Retail

Retail Location Analytics | Definition & Use Cases 

Retail Location Analytics supports businesses with robust conditions to directly approach customers,...
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10 Most Reliable KPI Tracking Software Worth Your Consideration 

10 Most Reliable KPI Tracking Software Worth Your Consideration 

With proper KPIs, you can keep track of your campaign’s performance and...
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3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

KPIs are always an essential part of any business strategy on the...
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2 Ways Internal Data Can Benefit Your E-commerce Business

2 Ways Internal Data Can Benefit Your E-commerce Business

Simply defined, data is helpful information that you accumulate to support organizational...
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8 Best Free Google Analytics Tutorials for Beginners and Experts

8 Best Free Google Analytics Tutorials for Beginners and Experts

Google Analytics is considered an indispensable tool to every website owner. It...
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3 Clever Tips to Scale Your E-commerce Businesses With Data

3 Clever Tips to Scale Your E-commerce Businesses With Data

In the cut-throat world of business, entrepreneurs must compete fiercely with each...
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10 Best Free WooCommerce Analytics Plugins for Your E-commerce Website  

10 Best Free WooCommerce Analytics Plugins for Your E-commerce Website  

WooCommerce is among the popular platforms that has been revolutionizing the digital...
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Sentiment Analysis and 2 Important Factors to Analyze Customer Feedback

Sentiment Analysis and 2 Important Factors to Analyze Customer Feedback

Satisfied customers are a constant source of happiness to businesses. Usually, every...
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Customer behavior analytics are transforming how retailer sell online

Behavior Analytics Are Transforming How Retailers Sell Online Introduction

Behavior analytics refers to the method of collecting and analyzing qualitative and...
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How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement 

How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement

Emotions are verbal and non-verbal communication cues that play an integral role...
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Retail Analytics Can Boost Your Merchandising Effectiveness

2 Ways Retail Analytics Can Boost Your Merchandising Effectiveness

Physical stores have been through a great transformation due to digitalization. The...
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ar in Retail Analytics

How Can Augmented Reality Be So Helpful in Retail Analytics

In the age of innovative technology, retail e-commerce presents a number of...
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retail analytics use cases

Retail Analytics Use Cases: Comprehensive Guide

Table of Contents[Open][Close]What is Retail Analytics?Effective Use Cases For Retail AnalyticsRetail Analytics...
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retail analytics

How to Boost Conversion Rates With The Use of Retail Analytics

The rapid growth of the retail industry comes with big data and...
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4 Effective Ways to Collect Customer Feedback for Analytics

Understanding the importance of customer feedback helps businesses have a full view...
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4 Ways to Use Speech Analytics for Better Customer Engagement

A significant challenge for any business is getting deep insights about customers...
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data science in retail

Data Science in Retail | Use Cases & Famous Projects

Data science employs specific methods, processes, algorithms, and systems to draw insights...
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secrets of online shopping behaviors

3 Big Secrets of Online Shopping Behaviors You Must Know

Customers have certain online shopping behaviors that businesses in the e-commerce industry...
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Customer Feedback Analysis

Detailed Customer Feedback Analysis Guide 2022

Customers have been leaving feedback more than ever before, and businesses amass...
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Comment 8

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