Retail Analytics Courses, Books & Reports

It is crucial for retailers and those who are enthusiastic about retailing to update new technologies, trends, and related knowledge continually. In case you are overwhelmed with a plethora of materials, here are recommended retail analytics books, courses, and reports that you don’t want to miss out on!

In this article, we will provide you with some insights into what retail analytics is all about, as well as providing you with some resources, mostly retail analytics courses, books and reports to help get you started. 

What Is Retail Analytics?

Retail analytics, or retail data analytics, is the process of collecting and studying information related to retail sector, for example, sales, inventory, prices, etc. to analyse and discover trends, predict customer’s behaviour, predict possible outcome of certain products, and make significant business decision. If the stage of retail analytics is done well, this could help a host of businesses and enterprises have better insights of customers, products, and stores’ business performance. These insights then can be optimized for the means of business expansion in the future. 

To better understand how retail analytics could empower your business, here are retail analytics use cases that you might want to check them out!

What is Retail Analytics?
What is retail analytics?

Types Of Retail Analytics

Retail analytics can be seen frequently among retail sellers, from simple, easy-to-make spreadsheets to sophisticated, AI-integrated databases. There are four common types of retail data analytics and each of them has distinct approaches and goals. 

  • Descriptive Analytics: the most common type of retail data analytics. Raw data from different sources are gathered in Excel or by BI tools, formatted, and finalized. Its purpose is solely to describe the current state of your business. 
  • Diagnostic Analytics: the most basic type of advanced data analytics. This method uses the raw data from descriptive analytics and dives deeper into data and their correlation. The process includes statistical analysis, algorithms, and machine learning to find out what problem(s) your business is facing. 
  • Predictive Analytics: the intermediate level of data analytics. By using this method, you are searching for predictions and possibilities that might happen to your business. With the integration of complex algorithms, statistical methods, and data for two previous stages 
  • Prescriptive Analytics: the last the most advanced type of analytics. This method helps retailers in deciding which move to do next in order to improve the situation for better result. There are multiple approaches to this kind of analytics, from running simulations to using AI algorithms. To fully master this stage requires great understanding of what actions can lead to the best possible solution.

Top 10 Useful Retail Analytic Books To Read

Here are top 10 recommended retail analytics books that are very excellent on the subject. These books could give you a comprehensive view of customer and marketing analytics, supply chain analytics together with several successful examples and use cases that you can learn from.

1. Retail Analytics: The Secret Weapon

Retail Analytics: The Secret Weapon
Retail Analytics: The Secret Weapon
  • Author: Emmett Cox – Senior Marketing Strategist, SVP and Director of Marketing Insights and Analytics at BOK Financial in Oklahoma 
  • Year of publication: 2011 
  • Main content:  This book is suitable for the ones who are new to retail analytics. It shall instruct a broad understanding of retail, as well as to fully optimize those accumulate data. Each chapter will discuss different aspects of retail analytics, from basic definitions to common retail database design. Integrated with the knowledge are cases and examples of successful use of data and analytics from many retail departments. Overall, the book help retailers and analysis for boosting products sale, provide fact-based analytics strategies for replication on larger-scaled success. Retail Analytics: The Secret Weapon is a must-read retail analytics book for any beginner. 
  • Where to buy: Both of softcopy and hardcover of the book can be found and purchased on Amazon
Get to know Retail Analytics Benefits

2. The Little Book on Big Data: Understand Retail Analytics Through Use Case and Optimize Your Business 

The Little Book on Big Data: Understand Retail Analytics Through Use Case and Optimize Your Business 
The Little Book on Big Data
  • Author: Mahogany Beckford – Marketing Champion in Salesforce’s expert acknowledgement, Martech Strategist, CX Consultant, Certified Salesforce Professional. 
  • Year of publication: 2016 
  • Main content: The Little Book on Big Data is regarded as an “practical guide to retail analytics beginners”, as big data for retail is explained the simplest way possible. Case studies and real-world examples are also provided in order to boost readers’ understanding about how retails progress function, how to use this technology effectively for long-term developments, and how to help increase one company’s profit. What can also be found in this retail analytics book is an awareness of big data tools having the chances of being integrated more in the future. 
  • Where to buy: The audio version (narrated by Carl Hausman) can be purchased on Amazon and cost no fee with Audible trial. 

3. Style & Statistics: The Art of Retail Analytics  

Style & Statistics: The Art of Retail Analytics  
Style & Statistics book
  • Author: Brittany Bullard – Director of Product Strategy for Oracle’s AI capabilities and enterprise platform in the Retail practice at Oracle; former Solutions & Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute. 
  • Year of publication: 2016 
  • Main content: In Style & Statistics, Bullard explains retail analytics in an approachable way, along with examples of real-life application to merchandise management, marketing and operations. A number of topics are also covered in the book such as emerging trends and processes in the retail industry, and application of analytics solution to solve the challenges in retail sector. Readers with no prior IT background can still find the book comprehensible with easy-to-understand key concepts and numerous examples highlighting how understanding analytics are important in retail environment. Through that, they can leverage their knowledge of retail analytics for personal career, gain better understanding about customers’ demand, and find solutions for any flaws and inefficiencies in the retail industry. Style & Statistics is also a book for companies in retail industry, as it points out the way analytics can help them stand out and gain attraction of customers. 
  • Where to buy: Readers can choose paperback, hardcover, and Kindle softcopy of the book on here

4. Why We Buy: The Science of Shopping – Updated and Revised for the Internet, the Global Consumer, and Beyond 

Why We Buy:The Science of Shopping book
Why We Buy:The Science of Shopping book
  • Author: Paco Underhill – Founder and CEO of Enrovisell, Inc. 
  • Year of publication: 2008  
  • Main content: Despite the fact that the book does not directly deal with retails analytics, it still gives reader a substantial basis and observation of consumer culture for retail data analytics enthusiasts. Why We Buy: The Science of Shopping is a compilation of guide on how to keep current customers and pursue for new ones to keep business working. In the latest extended edition, the book also covers the latest trends in online retail division and news about innovative stores Approximately the globe.  
  • Where to buy: Why We Buy: The Science of Shopping is still available in Kindle format and paperback on Amazon.  

5. The New Rules of Retail: Competing in the World’s Toughest Marketplace 

The New Rules of Retail book
The New Rules of Retail book
  • Author: Robin Lewis – CEO of The Robin Report and RLI Consulting, Michael Dart – leader in AT Kearny’s private equity and strategy practice 
  • Year of publication: 2010 
  • Main content: As the world is evolving, so is the retail sector with the emergence of new technologies, globalization, and unprecedent level of competitiveness between retail businesses. In this book, Robin Lewis and Michael Dart investigates the forces behind the changes of retail market and how businesses are adapting to new, modern marketplace. They use the case of many profound brands, namely Starbuck, Ralph Lauren, Apple, Amazon, etc, to indicate the necessity of evolution in the era of e-commerce and data mining. The book also provides information about trends that are driving consumer demand, and three factors determining the success of a business. To sum up, The New Rules of Retail has proven itself correct against the time and given the business leaders the tool to survive and thrive in the industry. 
  • Where to buy: Readers can choose hardcover or Kindle softcopy of the book on here

6. The New Science Of Retailing: How Analytics Are Transforming The Supply Chain And Improving Performance

 The New Science Of Retailing Book
The New Science Of Retailing Book
  • Author: Marshall Fisher – UPS Professor at The Wharton School and Owner, 4R System Inc., Ananth Raman – UPS Foundation Professor of Business Administration at Harvard Business School. 
  • Year of publication: 2010 
  • Main content: The New Science of Retailing reveal the struggle of retailers when they have loads of essential data but without proper customer insight to properly utilize them. In order to improve that, Marshall Fisher and Ananth Raman offer analytics solutions to improve situation. Along with the case studies, the book will guide readers some worthy strategies, from mining sale data for controlling product’s input, reinventing strategies to creating incentives that motivate your supply chain partners to work toward common goals. To conclude, The New Science of Retailing is the playbook for turning all that data into a wellspring of new profits and unprecedented efficiency. 
  • Where to buy: The book in Kindle format and hardcover can be found on here.  

7. Analytics For Retail: A Step-by-Step Guide To The Statistics Behind Successful Retail Business

Analytics For Retail Book
  • Author: Rhoda Okunev 
  • Year of publication: 2022 
  • Main content: Analytics for Retail is a step-by-step guide to understanding and managing the mechanics of markups and markdowns, as well as basic statistics, math, and computers for retail business owner. It focuses on the necessary and useful applied analytics required to build a retail business, as well as the mathematical concepts required for decision making and communication in retail business environments. Specific retail business scenarios are applied to learn basic mathematics, probability, and statistics required for big data analysis. Readers will learn what to do with data once it’s accumulated and how to organize it using descriptive statistics, primarily means, median, and mode, as well as how to read the corresponding charts and graphs. Overall, this book is suitable for ones that are already in the field or a reader that is preparing themselves for analytics-related positions. 
  • Where to buy: Kindle format and paperback version of the book is available on here

8. Retail Therapy: Why The Retail Industry Is Broken – And What Can Be Done To Fix It 

Retail Therapy book
Retail Therapy book
  • Author: Mark Pilkington – CEO of Gossard, Director of Fire Brand Consulting 
  • Year of publication: 2019.
  • Main content: As the world is entering new era of technology and shopping, we hear more often about well-known retail chains being continuously closed down. In Retail Therapy, certain topics are discussed, namely the force behind the shift of people’s behaviour and relationship with brands, why so many large organizations, malls, and shops lose their attraction, and the nature of supply chain. Throughout the whole book, readers are provided with extensive studies of those said topics, discover how they are making impacts on the field of retailing, and figure out the solution for sustainable success in the long run. 
  • Where to buy: Kindle and paperback edition of the book can be found on here

9. Reengineering Retail: The Future of Selling in a Post-Digital World

Reengineering Retail book
Reengineering Retail book
  • Author: Doug Stephens – Founder of Retail Prophet, Retail Futurist 
  • Year of publication: 2017 
  • Main content: Reengineering Retail, a sequel following The Retail Survival, discusses the revolution in global retail and consumer good market after witnessing the rise of the sale giants and the fall of small retail business. In this book, Doug Stephen has pointed out a future vision in which our experience and concept of shopping and retail activities, at any scale, will be profoundly reinvented under the influence digital technology. Stephen’s strategies, interviews with industry disruptors, and real-world examples are all packed in 256 pages of reading. 
  • Where to buy: Kindle and hardcover edition of the book can be found on here

10. Resurrecting Retail: The Future of Business in a Post-Pandemic World by Doug Stephens 

Resurrecting Retail book
Resurrecting Retail book
  • Author: Doug Stephens – Founder of Retail Prophet, Retail Futurist 
  • Year of publication: 2021 
  • Main content: As Covid-19 pandemic swept the world, numerous aspects and social sectors has been tremendously affected. Retail industry was no exception as it first entered a month-long halt in the history. In Resurrecting Retail, Dough Stephens retells not only how the wave of pandemic has set an unprecedented scenario for retail industry but also how businesses strive for post-pandemic resurrection. Throughout the book, readers can also understand the effect of Covid-19 in changing customer behaviours. It also helps business leaders, or simply analytics enthusiast, understand and find a suitable resurrecting plan for their business in the post-pandemic future. 
  • Where to buy: Kindle and hardcover edition of the book can be found on here
More Retail Analytics use cases to learn!

Top 10 Useful Retail Analytics Courses For All Levels (Free & Paid)

Retail Analytics Course is another useful resource that you can accumulate knowledge from. In our recommended list below, we include both free and paid courses at all levels so that you can choose the most suitable course to get started learning!

1. Business Analysis and Process Management 

Retail Analytics Course: Business Analysis and Process Management 
Retail Analytics Course: Business Analysis and Process Management 
  • Course type: Coursera’s Guided Project 
  • Cost: Free 
  • Level: Beginner 
  • Duration: 2 hours 
  • Course Description: The free guided project Business Analysis and Process Management is suitable for beginners, managers who are working in small and medium enterprises, and work best with learners in North America region. It will provide learners an initial understanding of business analysis, which helps further develop the solution-creating skills to deal with business problems. By the end of the project, learners are expected to develop their proficiency in English, business background, and computer literacy. Learners can also analyse, evaluate business and find solutions to current problems; define processes, objectives, and flow of business in organization context. This course is also necessary for tra
    The contents in the course include: Basic Knowledge building; Recognize business process; Lucidchart’s modelling tool and how to create model on it; Analyse & Evaluate process model. While learning in Guided Project mode, students can watch step-by-step video on split-screen and work simultaneously on the left workspace. 
  • Certificate availability: No certificate provided.  
  • Other requirements: Learners must be at least 2 years of experience in the field of Business (in education and/or practice) 
  • Access to the Course: Business Analysis and Process Management 

2. Microsoft Power BI Data Analyst Certification For Beginner

Retail Analytics Course: Microsoft Power BI Data Analyst Certification For Beginner  
Retail Analytics Course: Microsoft Power BI Data Analyst Certification For Beginner  
  • Course type: K21 Academy’s online course 
  • Cost: Free 
  • Level: Beginner 
  • Duration: 1.5-3 hours 
  • Course Description: Microsoft Power BI Data Analyst Certification for Beginner is introductive course to the use of Microsoft Power BI tool for desktop, service, and mobile in data analysis. By attending the course, learners are able to gain understanding about the role of data analyst, the objectives and target groups that are welcomed and encouraged to learn data analytics. The course also provides learners an insight about the reason why the role of data analyst is consistently on high demand and how enterprises and company generate benefits from data analytics. Throughout the course, career opportunities and market trends related to data analytics are also mentioned. Other activities like hand-on labs and QnA session with experts are also carried out before learners finally finish the course. 
  • Certificate availability: Microsoft Data Analyst Associate 
  • Other requirements: No 
  • Access to the Course: Microsoft Power BI Data Analyst Certification For Beginner

3. Market and Retail Analytics

Retail Analytics Course: Marketing and Retail Analytics
Retail Analytics Course: Marketing and Retail Analytics
  • Course type: Great Learning’s online course 
  • Cost: Free 
  • Level: Beginner 
  • Duration: 3 hours 
  • Course Description: Market and Retail Analytics, taught by Prof. Raghavshyam Ramamurthy, Industry Expert in Visualization, is described to help learners understand demand and dominating trends that help businesses generate profit in the retail industry. Throughout the course of retail analytics & marketing, core marketing terminologies are explained and cases of analytics application in retail are also discussed. Learners can learn two main data modelling approaches of the course that are frequently used in marketing – RFM Analysis and KNIME – in order to collect data like purchase recency, frequency, and total amount spent on a purchase. By the end of the course, learners can easily adopt retail analytics into their business after thoroughly understanding about essential business insights and customer demands
  • Certificate availability: Certification of Completion 
  • Other requirements: No 
  • Access to the Course: Market and Retail Analytics

4. Complete Introduction to Business Data Analysis  

Retail Analytics Course: Complete Introduction to Business Data Analysis
  • Course type: Udemy’s online course 
  • Cost: $16.99-$84.99 (depend on occasional discounts) 
  • Level: Beginner – Intermediate 
  • Duration: 3 hours and 41 minutes 
  • Course Description: The speaker of the course is Ian Littlejohn – an international trainer, consultant and data analyst specializing teaching data analysis, Pivot, Microsoft Power BI, and Amazon Quicksight. In Complete Introduction to Business Data Analysis, learners can learn how to apply different data analysing methods and turn them into insights and intelligence. Some methods mentioned are: Key Metric, Comparison Analysis, Variance Analysis, and so on. To add up, learners also study the importance of the form of analysis and how to perform analysis on Excel. Ian also stresses on the ability of asking questions about data, making it an income stream, better decision making and productivity. The practice of the course will be performed mostly on Excel in Office 365, but versions of 2013, 2016, and 2019 are still compatible. The course is designed specifically for Business people, Excel users, and students who share the same interest in data analysis. 
  • Certificate availability: Certificate of Completion.
  • Other requirements: Learners must have basic understanding of Excel; Excel (from 2010 version and above) Excel Power Pivot, Power View are already equipped on Windows-running laptops and/or PCs. 
  • Access to the Course: Complete Introduction to Business Data Analysis

5. Retail for Business Analysts and Management Consultants

Retail Analytics Courses: Retail for Business Analysts and Management Consultants
Retail Analytics Courses: Retail for Business Analysts and Management Consultants
  • Course type: Udemy’s online course 
  • Cost: $16.99-$84.99 (depend on occasional discounts) 
  • Level: Intermediate-Advanced 
  • Duration: 6 hours and 9 minutes 
  • Course Description: Retail for Business Analysts and Management Consultants is created by Asen Gyczew – a 15-year-in-experience consultant working in home improvements, pharmaceuticals, vending, kids products, and so on. The course is created to help people who are struggling in achieving broader knowledge of retail industry and dealing with details of any certain aspect. Additionally, it is best for those who work in retail, such as Management Consultant, Business Analyst, Controllers, etc. He expects the course will help learners to lessen the gap, recognize the elements of business, and eventually can transform them into a retail expert. Not only that, this course can elevate one’s job opportunities in retail after finishing the course. From this course, learners shall go through step-by-step-guides, filled with analyses, tips, and tricks for improvement from the speaker. There are 6 skills that learners are expected to achieve and questions are appreciated. 
  • Certificate availability: Certification of Completion 
  • Other requirements: Learners should have basic knowledge of economics and/or finance; basic to intermediate Excel skills. 
  • Access to the Course: Retail for Business Analysts and Management Consultants

6. Marketing Analytics and Retail Business Management

Retail Analytics Courses: Marketing Analytics and Retail Business Management
Retail Analytics Courses: Marketing Analytics and Retail Business Management
  • Course type: Udemy’s Online Course 
  • Cost: $16.99-$29.99 (depend on occasional discounts) 
  • Level: Beginner 
  • Duration: 11 hours and 11 minutes 
  • Course Description: For those who are eager to learn about Marketing Analytics and Retail Business Management, this is the course that worth spending for. Anyone who is curious enough about the analytics can subscribe to the course. The course teaches learners about different forecasting models, conducting market research, RFM analysis, using Excel to portray those said models, and understanding customers’ value. When learners finish the course, they are expected to be capable of utilizing those skills for the means of profit and sale maximization, better money spending on acquiring more customers and more effective marketing analytics strategies. This is one of the courses that highly focus on retail analytics, so that you could learn
  • Certificate availability: Verifiable Certificate of Completion 
  • Other requirements: a PC/ Laptop equipped with Excel, basic understanding of Excel function. 
  • Access to the Course: Marketing Analytics and Retail Business Management

7. Introduction to Business Analytics 2023

Retail Analytics Courses: Introduction to Business Analytics 2023
Retail Analytics Courses: Introduction to Business Analytics 2023
  • Course type: Udemy’s online course 
  • Cost: Cost: $16.99-$84.99 (depend on occasional discounts) 
  • Level: Beginner 
  • Duration: 4 hours and 45 minutes 
  • Course Description: Introduction to Business Analytics is designed for those who strive for a position in Business; those who are already in the industry but want to explore more about business analytics in general; and those who are in manager position of certain enterprises. By joining the course, learners can acquire knowledge of business analytics skills. Several skills worth to be mentioned are stakeholder mapping, end-to-end process mapping, end-to-end processes in corporation, internal and external benchmarking, analytics project management, and many more. All of this will be taught by Randy Rossel, a business controller, а senior manager of planning and consolidation, an associate director of planning and performance management that has been working in Coca-Cola ecosystem for more than 16 years. While attending the course, learners gain access to iota of learning material, ranging from structured training to exercises and future courses update. 
  • Certificate availability: Certification of Completion 
  • Other requirements: No 
  • Access to the Course: Introduction to Business Analytics 2023

8. Google Data Analytics Professional Certificate 

Retail Analytics Courses: Google Data Analytics Professional Certificate
Retail Analytics Courses: Google Data Analytics Professional Certificate
  • Course type: Coursera’s Professional Certificates (Multicourse online training program with hand-on projects provided by cooperations) 
  • Cost: $14/month (Available 7-day free trial before payment and financial aid) 
  • Level: Beginner  
  • Duration: Approximately 240 hours 
  • Course Description: Google Data Analytics Professional Certificate is a professional data analytics training program designed by Google and collaboratively taught on Coursera platform. Whoever attend the course, whether unexperienced or intended to invest in a new field, are welcomed to attend the course. By attending it, learners are expected to achieve in-demand skills for entry-level jobs through the set of 8 courses spanning in 6 months. Some to name are extensive understanding of data analytics’ practices and processes, key analytical skills and tools (data cleaning, analysis, spreadsheet, SQL, Tableau, etc.), data visualization, and clean data organization. Besides, the program also equips assessments that help learners to familiarize with real-world scenario that might occur in work. The content is developed by experienced Google employee in data analytics. After finishing the program, it is expected that learners will gain problem solving skill, critical thinking, data visualization, and possibly a entry-level in the field of data analytics.  
  • Certificate availability: Shareable Certification of Completion 
  • Other requirements: No 
  • Access to the Course: Google Data Analytics Professional Certificate

9. Business Analytics Specialization

Retail Analytics Courses: Business Analytics Specialization
Retail Analytics Courses: Business Analytics Specialization
  • Course type: Coursera’s Specialization (Multicourse program with hand-on project to master a skill) 
  • Cost: $79/month (Available 7-day free trial before payment and financial aid) 
  • Level: Beginner 
  • Duration: Approximately 72 hours 
  • Course Description: Under the instruction of University of Pennsylvania’s prominent Marketing professors, those who have no prior analytics experience or have expertise in business can get introduction to big data analysis. Learning the courses, attendees will gain knowledge of how data analysts “describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations”. After that, learners can develop their own understanding and mindset about data, which enhances decision-making skills. Hands-on project of the course is filled with simulating business problems for which learners apply what they learn and solve them. At the final of the project, students are able to “interpret a real-world data set and make appropriate business strategy recommendations”. It is also expected that certain skills will be achieved such as customer analytics, business analytics, predictive analytics, and marketing performance measurement and management. 
  • Certificate availability: Shareable Certification of Completion 
  • Other requirements: No
  • Access to the Course:  Business Analytics Specialization

10. Advanced Business Analytics Specialization  

Retail Analytics Courses:: Advanced Business Analytics Specialization
Retail Analytics Courses:: Advanced Business Analytics Specialization
  • Course type: Coursera’s Specialization (Multicourse program with hand-on project to master a skill) 
  • Cost: $49/month (Available 7-day free trial and financial aid) 
  • Level: Intermediate 
  • Duration: Approximately 60 hours 
  • Course Description: Advanced Business Analytics Specialization is offered by University of Colorado Boulder and instructed by David Torgerson, Dan Zhang, and Manuel Laguna. By attending the course, learners have opportunities to use acquired data analytics skills to develop business and accelerate profit. Other certain skills can be used for executing 4 stages of data analytics, namely data analysis, data visualization, SQL, data quality, and so on. The skills acquired will be applied to business problems and data sets in practice session. Basic Excel and Analytic Solver Platform are two main tools for most of the steps, from building conceptual model and simple database to develop model, interpret software output and data extraction for the result presentation. In today’s competitive business environment, decision makers face complex problems. Gain a distinct competitive advantage by using data to explain a company’s performance, evaluate different courses of action, and apply a structured approach to business problem-solving. The course is estimated to complete in the span of 5 months, with the rate of 3 hour/ week. Of all retail analytics courses mentioned above, this course is the most difficult and advanced.
  • Certificate availability: Shareable Certification of Completion 
  • Other requirements: No
  • Access to the Course:  Advanced Business Analytics Specialization

Top 10 Retail Analytics Reports That You Don’t Want To Miss

Beside retail analytics courses and books, we suggest you should consider reports a source of learning. In this section, we would like to divide in two main categories, one discussing current factors of retail data analytics, while the other contain predictions to the market of retailing 

1. Retail Analytics: Driving Success in Retail Industry With Business Analytics

  • Author: Sudeep B. Chandramana – Assistant Professor, Mar Athanasios College for Advanced Studies Tiruvalla, (MACFAST), Affiliated to Mahatma Gandhi University, Kerala, India 
  • Year of publication: 2017 
  • Main content: As the competitiveness in retail market tremendously risen, it is critical to manage and channelize data for customer’s satisfaction and profit gain. Throughout this research, readers shall know the history of retail industry and how businesses are applying analytics in making marketing strategies. 
  • Access to the report: Retail Analytics: Driving Success in Retail Industry with Business Analytics 

2. Using Big Data Analytics To Combat Retail Fraud

  • Author: Danni Zhang, Steffen Bayer, Gary Willis, Gina Frei, Enrico Gerding, Pk Senyo 
  • Year of publication: 2022 
  • Main content: Fraudulent returns are nightmare for most retailers as they can cause great loss to the business. This paper is the work of cooperation on identifying what factors cause customers to return fraudulent products, gaining insight on fraud prevention, developing fraudulent returns forecasting system and implicating system on reducing fraudulent returns and related financial impacts. Therefore, retailers can make more cost-effective evaluations and fraud prevention methods. 
  • Access to the report: Using Big Data Analytics to Combat Retail Fraud 
Top 10 Retail Analytics Reports That You Don’t Want To Miss
Retail Analytics Reports That You Don’t Want To Miss

3. Predictive Big Data Analytics For Supply Chain Demand Forecasting: Methods, Applications and Research Opportunities

  • Author: Mahya Seyedan & Fereshteh Mafakheri 
  • Year of publication: 2020 
  • Main content: Predictive analytics is said to be the most impactful step in big data analysis, and this report has proven it right. The process mainly contains investigating the predictive big data analytics application in supply chain and providing insight for further research. This survey also indicates that the literature on the applications of BDA for demand forecasting in the case of closed-loop supply chains (CLSCs) is particularly lacking, highlighting avenues for future research. 
  • Access to the report: Predictive big data analytics for supply chain demand forecasting: methods, applications, and research opportunities 

4. Big Data Analytics in Retail

  • Author: Shubham Lekhwar, Shweta Yadav & Archana Singh 
  • Year of publication: 2017 
  • Main content: The primary goal of this paper is to investigate the application and benefits of big data analytics in the retail industry, as well as to investigate the opportunities and possibilities ushered in by big data in the retail industry. The study is descriptive and qualitative in nature because it is based on secondary data from various sources. The paper also discusses various challenges and issues that the retail industry as a whole is dealing with. Finally, the paper discusses potential solutions to these challenges and issues, as well as how retail can begin a big data project and effectively use big data to increase customer involvement and improve bottom line. 
  • Access to the report: Big Data Analytics in Retail 

5. Influence Of Technological Advances And Change In Marketing Strategies Using Analytics In Retail Industry 

  • Author: Jasmine Kaur, Vernika Arora & Shivani Bali 
  • Year of publication: 2022 
  • Main content: It has been observed how combination of technologies along with analytical concepts of video analytics, social media analytics, wireless analytics and smart vision systems on marketing concepts like market basket model, value-based customer segmentation, campaign planning, etc. can impact the customer satisfaction and reduce the customer churn rate. The aim of this paper is to understand the advancements in technology along with the impact of data analytics in the retail sector and to capture and retain maximum customers by conceptualizing effective merchandising and marketing strategies. 
  • Access to the report: Influence of technological advances and change in marketing strategies using analytics in retail industry 

6. The Future of Retailing

  • Author: Dhruv Grewal, Anne L.Roggeveen, JensNordfältb 
  • Year of publication: 2017 
  • Main content: The collaborative research paper focuses on 5 keys areas of: tools and technology for decision making; visual display and merchandise offer decisions; consumption and engagement; big data collection and usage; analytics and profitability. What also suggested are introduction of emerging applicability of certain areas, Internet of things, augmented reality, and so on. 
  • Access to the report: The Future of Retailing  

7. Retail Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2015 – 2026

  • Year of publication: 2021 
  • Main content: It is not hard to see that the retail industry has undergone massive transformation with the use of high-grade analytics and big data technologies. Especially in the boom of e-commerce, retailers make use of big data analysis to compete each other on the market. In this report conducted from data of operations, readers shall grasp a look at key market trends that may roam the market in next 5 years, as well as a look back how competitive the retail market was, is, and will be in the near future. 
  • Access to the report: Retail Analytics Market : Global Industry Trends, Share, Size, Growth, Opportunitiy and Forecast 2015-2026 

8. How Analytics And Digital Will Drive Next Generation Retail Merchandising 

  • Author: Steven Begley, Rich Fox, Gautam Lunawat, and Ian MacKenzie 
  • Year of publication: 2018 
  • Main content: As retail merchandising evolves with the integration of analytics and other digital solutions, merchants must become much more agile and ready to meet customer needs. In this report, certain aspects will be discussed, such as supporting future merchants, essence of customer-focused approaches, improvement on technology, and search for organizational success on bigger scale. 
  • Access to the report: How Analytics and Digital will drive next generation retail merchandising
  • Author: Ian Geddes, Oliver Vernon-Harcourt, Dr. Bryn Walton 
  • Year of publication: 2022 
  • Main content: The vision of the world at the beginning of 2022 could have not been more dystopian. Fuel price skyrocketed and deprived, rapid inflation kept occurring, supply chain got impacted by Russian-Ukranian military conflict. Yet, the sector still expects for new changes and improvement in the future. The report ends with 6 main trends to look throughout the year 2022, from potential of Generation Z to diversification of business, as well as possible priorities for retailers.  
  • Access to the report: Retail Trends 2022 

10. Forecasting sales in the supply chain: Consumer analytics in the big data era 

  • Author: Tonya Boone, Ram Ganeshan, Aditya Jain, Nada R.Sanders Year of publication: 2021 
  • Main content: Forecasts have traditionally been used to plan and execute supply chain activities. Now they are increasingly important as customer expectations rise, lead times shorten, and scarce resources must be managed. Over the last ten years, advances in technology and data collection systems have resulted in the rapid generation of massive amounts of data on a wide range of topics. This report shall examine the impact of the data explosion on product forecasting and how it is improving it. Also, we look at how such data can be used to gain insights into consumer behaviours, as well as the impact such data has on organizational forecasting. 
  • Access to the report: Forecasting sales in the supply chain: Consumer analytics in the big data era

Key Takeaways

There are many resources available on and off the Internet to help you learn retail analytics, such as courses, books and reports aforementioned. Whether you are still in college and learning the jobs, or you are currently a retailer who wants to adopt retail analytics into your business for better decision making, we hope we got you covered through this article.

If you have any other questions or concerns on the subject, please contact us anytime and our subject matter experts could give you consultation about retail analytics and how you could make the most out of it for your business.

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I am a content planner & writer with more than 2 years of experience in Tech. Writing mostly about Data Analytics, AI, Digital Transformation and Blockchain, I consider myself an aspiring and passionate content writer/editor who enjoys learning new technologies and introducing them to others through easy-to-read texts!

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Using Low code in Insurance to Accelerate Business Growth

Using Low Code In Insurance To Accelerate Business Growth

Insurance businesses are being revolutionized using a low code insurance platform. Discover how to accelerate growth and streamline processes with low code!
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low code healthcare

Potential Of Low-code In Healthcare For Digital Transformation

Low code healthcare platforms are gaining more attention by empowering the industry with automation and modern applications.
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Utilizing Low Code for Customer Services

Utilizing Low-code For Customer Services To Improve Metrics

Learn how organizations utilize Low Code for Customer Services to gain advantages and the top platforms to use
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low code citizen developer

How Low-code Empower Citizen Developer In Digital Transformation

How low code & citizen developers can leverage your digital transformation and empower each other for better business results.
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Leveraging Low Code for Financial Services

How Low-code Make A Breakthrough In Financial Services?

Is Low for Financial Services a Yes or No? Learn how to successfully implement it with the real-life use cases and top tools
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NFT Staking Explained: Definition, How it works, Benefits & Examples

NFT Staking Explained: Definition, How it works, Benefits & Examples

Ever heard of earning cryptocurrency rewards from your NFT collection? That's the...
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What are NFT Games And What You Don’t Want To Miss Out?

In the dynamic realm of blockchain technology, NFTs, or Non-Fungible Tokens, are...
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A Detailed Guide On Web Application Development Services

Detailed guide on the process, types, where to start, and who to hire for high-quality web application development services.
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12 Low-code Examples & Real-life Use Cases Based on Industries

Low code technology is rising with top enterprises leveraging it for tech innovation. Here are 10+ low code examples to learn from.   
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25 Best Low-code Platforms for Startups, SME & Enterprise

Low code platforms are on the rise in 2023. Discover the best low code platforms for Startups, SME, Enterprise & Developers.
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Top 20+ Open-source Low-code Platforms On GitHub (with comparison)

List of 21 best-to-use open-source low code platforms on GitHub, where million developers collaborate to shape the future of software.
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Quick Comparison Between Low-code Vs High-code: Which Wins? 

A precise comparison between the uses and features of low-code vs high-code to help you make better decision on digital transformation
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What Is Low-code Development And Why You Should Care?

Explore the new low code technology, its features, how it differs from the traditional counterpart and use cases in certain industries.
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low code vs rpa

Low-code vs RPA: Which Is Better For Fast Workflow & Management?

To optimize the operation workflow and your business management, which is better: Low Code vs RPA? Read our detailed comparison
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low code vs no code comparison

Low-code Vs No-code: The Right Choice For SME And Enterprise

Discover the difference between low-code vs no-code and how to make the right decision: which is best to use in the future for your industry.
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progressive web app vs native app

Progressive Web App vs Native App: Which is better?

Learn the differences and similarities between Progressive Web App vs Native App & Which is better for users, developers & businesses
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List of 6+ Best Gaming NFT Marketplaces

List of 6+ NFT Gaming Marketplaces That You Must Check On

Believing in the future of NFT Gaming? If yes, let’s stay ahead of the pack by checking out some of the best gaming NFT marketplaces out there and how to build one.
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Low Code Benefit

Breakdown The Benefits & Disadvantage of Using Low-code  

The larger the enterprise, the larger the workload of the development team....
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best web development tool

11 Best Web Development Stack for robust web & fast deployment  

Choosing the best web development stack is a critical first step in...
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MEAN Stack in Web Development

What is MEAN Stack in Web Development & When To Use It?

Using a tech stack can shorten the development time as it provides...
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Top 15+ NFT Marketplace Development Companies To Partner With In 2024

The leading NFT market developers who have distinguished themselves in the blockchain...
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Best Gasless NFT Marketplaces For You To Save More Money

7+ NFT Marketplaces Without Gas Fee To Save You Money

While adopting NFTs into a day-to-day investment, gas fees might be considered...
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Deep Dive Into MERN Stack in Web Development

Developers can leverage different tools, frameworks and even web development stacks to...
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40+ Open Source Web Development Tools Every Dev Should Know

Rapid web application development tools (open-source) make it easier for programmers to...
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6+ Fashion NFT Marketplaces: Which Are The Best For Fashion Enthusiasts?

Fashion - in general - is going places. Therefore, blockchain-related things might...
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12 Tips to Optimize SEO in Single Page Application for Higher Rank

Single page application and SEO have been in dissonance as most SPAs...
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progressive web apps checklist

Progressive Web Apps Technical & Security Checklist

Finishing developing your PWA feels like a huge achievement. Yet, ensuring it...
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15 Best Database for Web Applications and Development in 2024  

Database for Web Applications and Development is required to ensure the functionality...
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Website Database

What is Website Database: Types, Examples & How It Works

For a website or web app to work, a website database is...
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NFT Photography Marketplaces

NFT Photography Marketplace: All You Need to Know

NFTs (Non-fungible tokens) have undeniably been talk of the town lately. The...
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What are Progressive Web Apps: Architecture & Benefits Explained

A new door has opened for companies to engage with their consumers...
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AMP vs PWA: Which one is better for your website performance?  

The web world is getting more advanced with innovative technologies that help...
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NFT Jewelry Marketplace: An experience or a real investment

NFT Jewelry Marketplace: An Experience or A Real Investment

NFTs (non-fungible tokens) have revolutionized many industries, including art, game, and sports....
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Wine NFT Marketplace: Everything You Need To Know

Wine NFT Marketplaces: Investing wisely with 4+ Marketplaces of Wine NFTs

It’s hard to think about the combination between wine and NFTs, yet...
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Real Estate NFT Marketplace: Everything You Need To Know

The NFT sector of the crypto economy is flourishing. Gradually the NFT...
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progressive web apps examples

Best Progressive Web Apps Examples to learn from in 2024 

Since the Internet has accelerated in our society, businesses have been in...
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web development tools for android

Top 10 Web Development Tools for Android to use on the go  

Building and maintaining a website isn't an easy job. Anything can comes...
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front end web development tools

The List of 28 Best Front-end Web Development Tools 

Front-end development tools facilitate the creation of visually attractive websites and applications....
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web application

What is Web Application? How it works? A Detailed Guide 

Web application has been around us for a long time, from the...
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what to ask a web developer before hiring

What questions to ask a web developer before hiring: 25 Q&As

Many businesses are developing or enhancing their existing websites to digitize their...
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9 Open Source NFT Marketplaces With Code on Github

As we all know, open source NFT marketplaces, like any other marketplace,...
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wordpress nft themes

Best 25+ WordPress NFT Themes For Elementor In 2024

Building NFT Wordpress site is such an efficient approach that artists, creators...
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How to create your own NFT Marketplace - 10 steps with tutorials

How to create your own NFT Marketplace (10 steps with tutorials)

Maybe you have heard about blockchain and NFT marketplace, but do you...
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Top 12 WordPress NFT Minting Plugins In 2024

Today, if you don't move forward, you've gone backward. As a participant...
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back end web development tools

Best 32 Back-end Web Development Tools for a strong Website 

Working as the brain and backbone of a website, the back end...
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Best 25+ Music NFT Marketplaces To Sell And Buy [2024 Edition]

Music NFT marketplace has changed the mindset of music lovers, as creators...
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Difference between Single Page Application vs Multi Page Application  

With many advanced web app technologies to choose from nowadays, it might...
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TOP 15 NFT Analytics Tools That Investors Should Use in 2024

NFT Analytics Tools are the best ones for not only NFT individual...
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Single Page Application: Definition, Benefit, Architecture & Example

With the growing number of websites and Internet users, the requirements for...
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Best 23+ NFT Marketplace WordPress Themes For Your Consideration 2024

Non-fungible tokens (NFTs) are of the hour now and then, which have...
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Quality Assurance in Web Development: Benefit, Checklist and How to do  

Quality assurance in web development must be performed regularly, during and even...
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Top 11 Best Mobile Web Development Tools to use in 2024

It’s not hard to notice that most companies are investing in developing...
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difference between single page app and progressive web app

Difference between Single Page App and Progressive Web App    

Web applications are becoming increasingly popular due to their engaging user experience...
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NFT Marketplace Aggregator - Definition, Benefits and How It works

NFT Marketplace Aggregator – Definition, Benefits & How it works

NFT exploded, became the focus, and now is no longer a strange...
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NFT Royalties: A Definite Guide On How It Works

NFT Royalties are the crypto payments (typically a percentage of the sale price)...
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Top 15 Web Development Programming Languages To Use In 2023 

You must be able to code whether you want to work full-time...
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Top 15 Best Art NFT Marketplaces Designed for Artists 

As NFTs have been in the limelight during the past years, NFT...
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What are ICO, IDO, IEO

What are ICO, IDO and IEO in Crypto?

When it comes to creating innovative ways to kickstart projects and raise...
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ICOs vs STOs: Analysis And Comparison

STO Vs ICO: Analysis and Comparison

Many have known that influential firms such as Tesla, Mastercard, BNY Mellon...
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web development guide

Web Development Guide For Business And Beginners: Where To Start?

You might have heard someone say Web Development is dying. But the...
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web application frameworks

Power your Web Application with 12 Best to use Frameworks

Web Application isn't something new. Thousands of companies have leveraged this technology...
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NFT Marketplace Business Model: How does it work?

NFT Marketplace Business Model: How Does It Work?

“How do NFT Marketplaces make money?” you might ask. Imagine that you...
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progressive web apps frameworks

Review Of 10 Best Progressive Web Apps Frameworks & Technology

Although it took some time for the idea to gain traction, the...
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10 Best Single Page Application Frameworks In 2024 With Examples 

Choosing the suited single-page application framework is important because the wrong one...
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How To Estimate NFT Marketplace Development Cost

How To Estimate NFT Marketplace Development Cost

“How much does it cost to build an NFT marketplace?", “What is...
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15+ Good UI Design Examples From Top Brands To Learn From

UI design describe a digital product's appearance, feel, and operation. It's a...
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ux design process

Mastering UX Design Process & Tips To Work With Design Team 

If you're wondering how to start a UX design process that works...
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ui design process

Excel in UI Design using Smart Workflow, Tools and Guidelines

A standard UI design process and principles must be followed to create...
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How to attract and retain senior developers to navigate Top Tech Talent Shortage

How To Attract & Retain Senior Developers To Navigate The Top Tech Talent Shortage

Table of Contents[Open][Close]1. Top Tech Talent Shortage: Overview, Statistics, And Explanation1.1. Overview...
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Top 8 Must-have NFT Marketplace Features That You Need To Know

Top 8 Must-have NFT Marketplace Features That You Need To Know

Defining must-have NFT marketplace features is the indispensable yet hardest part of building an...
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Avoid these 15 Bad UI Design Mistakes (With Examples)  

When designing the user interface for your mobile app or web, all...
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Get Inspired With 20 Good UX Design Examples For Your Site

UX design is one of the most important aspects of website building....
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ecommerce web development requirements

20+ Requirements To Build An Impactful eCommerce Website

A website is extremely important for an eCommerce business since it's the...
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web development tools

25+ Best Web Development Tools & Software To Use In 2023

Web development tools make it easy and more efficient for developers (even...
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how long does it take to build an ecommerce website

How Long Does It Take To Build An eCommerce Website ?  

Building an eCommerce Website can be a daunting process. There are thousands...
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Breakdown the Cost of eCommerce Web Development 

How much does it cost to develop an eCommerce Website? Well, the...
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real estate web development

Real Estate Web Development: Cost & How To

The goal of realtors has long been to place classified ads in...
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15 Best to use Web Development Platforms

Unraveling The Top 15 Web Development Platforms In 2024

If you're struggling with building a website, many web development platforms in...
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ecommerce web development

eCommerce Web Development: Benefits, Types And Simple Steps  

The global online market has witnessed a surge in online sales revenue...
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Blockchain Developer Salaries Around The World [2024 Edition]

Are you curious to know about the average blockchain developer salaries around...
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frameworks for web development

Top 10 Frameworks for seamless Web Development  

Web development has now become an integral part of any business. Choosing...
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web application examples

12 Web Applications Examples to learn for your web development

With the increased internet usage, web applications might be a good start...
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Tips to choose your best Web Development Team

Every business wants a website nowadays; it’s one of the most common front...
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New Strategic Partnership Announcement: ANATICS x SYNODUS

Hanoi, Sep 19th 2022 We are thrilled to announce our strategic partnership...
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blockchain trends


Blockchain has become the talk of the town lately, and it is...
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The Ultimate Guide Of Retail Analytics: Definition, Types and Examples Included 

In the fiercely competitive retail sector, retailers and chain managers are embracing...
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Leveraging Predictive Analytics In Excel For Sales Forecasting: How To Do It  

Sales forecasting has a substantial role in every business's success when making...
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Predictive Analytics: A Completed Guide With Benefits, Models And Examples

Predictive Analytics: A Detailed Guide With Benefits, Models And Examples 

Predictive analytics is suggested to be a vital tool for businesses in...
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Top 10 behavioral analytics tools and a guide to choose one

Top 10 User Behavioral Analytics Tools And A Complete Guide To Choose One

Behavioral analytics tool is changing how businesses become more profitable and serve...
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Behavioral Analytics

What Is Behavioral Analytics? Definition, Examples and Tools 

Every mouse click and movement on the screen reveals something about the...
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3D Data Visualization

3D Data Visualization: What Is It, The Do And Don’t, And The Tools You Need

Data visualization is a must for every data scientist and business to...
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Customer Success Stories - A case from Boody

Turning 10-Year Data Into A Single Source Of Truth With Boody  

Table of Contents[Open][Close]Who Is Boody?How They Came To Us Here Are Key...
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Data Monetization A Complete Guide

Data Monetization: A Complete Guide 

You may hear that data is a treasure that will do you...
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Success Story of The ICONIC: Leveraging Customer Analytics To Become A Fashion Giant

Table of Contents[Open][Close]Part 1: A Brief History Of Multi-millionaire Empire: How It...
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In-store Retail Analytics: Definition, Benefits, and Use Cases 

When mentioning analytics in business, we often think of sales figures and...
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Data Strategy A definite guide

Data Strategy: A Definitive Guide

A data strategy helps companies know how to manage and analyze data...
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Retail Analytics Courses, Books & Reports

Retail Analytics Courses, Books & Reports: Resources for your knowledge

It is crucial for retailers and those who are enthusiastic about retailing...
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The Future Of Retail Analytics (Top 10 Trends In 2024)

Audio: The Future Of Retail Analytics (Top 10 Trends In 2023) It's...
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Sentiment Analysis - A comprehensive Guide

Sentiment Analysis: A Comprehensive Guide

The power of Natural Language Processing (NLP) enables organizations to implement sentiment...
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What is Data Visualization?

What Is Data Visualization And Why You Need This?

We live in a world of Big Data, in which data visualization...
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Top 10 Best Data Visualization Tools 2024 (Free & Paid)

As the value of data visualization has become widely recognized across companies...
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Databases vs DataWarehouse: Similaries & Differences

Database vs Data Warehouse: Similarities & Differences

What is a database? What is a data warehouse? What are the...
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database schema

What Is Database Schema? Types, Benefits, Terms Explained

In this blog, we’ll go further into database schema including database schema...
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Data Warehouse Costs

Data Warehouse Costs: 3 Important Elements to Consider 

It’s essential to select the right data warehouse, business intelligence, and analytics...
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data warehouse definition benefits

What is a Data Warehouse? Definition, Benefits, Structure

In today's fast-paced and highly competitive business environment, the ability to leverage...
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what is cloud data warehouse

What is Cloud Data Warehouse? Benefits, Features & Solutions Compared

The growing demand for data warehouses as a service is propelling the...
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data warehouse tutorial

Data Warehouse Tutorial: Learn from Experts with 6 Steps

Data is gathered at regular intervals from source systems such as ERP...
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data visualization benefits

Top 10 Impactful Data Visualization Benefits

Data visualization lets us present sets of data through the use of...
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data analytics sme

Data Analytics for SMEs: What You Should Know

Operating in an ever-changing market, many SMEs (Small and Medium-size Enterprises) are...
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Does Outsourcing Data Projects Make Sense?

Data Analytics Agency vs In-house Team: What works best for your E-commerce business ?

Partnering with a Data Analytics Agency or building an in-house team are...
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The Latest Trends in Data Warehouse 2024

The world has changed since the introduction of data warehouse. Data warehouse...
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How You Can Use Data Analytics for Better Inventory Management  

Inventory is the most important section of a company, ranging from different...
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location analytics retail

Retail Location Analytics | Definition & Use Cases 

Retail Location Analytics supports businesses with robust conditions to directly approach customers,...
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Retail analytics

How to Boost Conversion Rates With The Use of Retail Analytics

The rapid growth of the retail industry comes with big data and...
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Data Science in Retail | Use Cases & Famous Projects

Data science employs specific methods, processes, algorithms, and systems to draw insights...
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customer feedback analytics

Detailed Customer Feedback Analysis Guide 2024

Customers have been leaving feedback more than ever before, and businesses amass...
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