Behavioral Analytics

What Is Behavioral Analytics? Definition, Examples and Tools 

Every mouse click and movement on the screen reveals something about the user’s habits. This information can be utilized to attract new potential customers to your business better. Understanding customers’ behavior is a crucial key to providing the best service. Instead of guessing and providing things unintentionally, Behavioral Analytics allows you to discover precisely how […]

Data Analytics For Marketing Benefits Tools And Examples of Top Brands

Data Analytics for Marketing: Benefits, Tools and Top Brand Examples  

Marketing data is everywhere. Yet, the most valuable insights are usually wrapped up in unstructured data and not easy to extract. As a result, data analytics for marketing come in clutch. With all the advanced technology today, data analytics provides marketers and business leaders with a vision to thrive and transform their businesses.    So, what […]

Data Monetization A Complete Guide

Data Monetization: A Complete Guide 

You may hear that data is a treasure that will do you good in every business. And you may hear a ton of different ways to make money out of your data, which could generally be known as “data monetization”. In the years to come, data monetization could still be high on the list of […]