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Data analytics for SMEs: What you should know

Operating in an ever-changing market, many SMEs (Small and Medium-size Enterprises) are facing challenges and struggling to survive. Constant pressure comes from improving and maintaining profits and competitive advantage, as well as handling increasing customer demand...
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Data maturity assessment: How-to guide (Models and framework included)

Data Maturity Assessment is a must for any companies going on a data-driven transformation journey. Just like a body that needs to be checked up annually to make sure everything goes well, your business should...
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3D Data visualization: What is it, the do and don’t, and the tools you need

Data visualization is a must for every data scientist and business to make numbers and metrics more approachable. Yet, the simple one-dimensional or two-dimensional graphs might not be enough to fully present the dataset and...
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Diagnostic analytics: Everything you need to know

Determining the underlying factors behind patterns and occurrences is crucial for the development of a business, and diagnostic analytics is specifically developed to accomplish this objective. It enables businesses to thoroughly examine data in order...
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How to boost conversion rates with the use of retail analytics

The rapid growth of the retail industry comes with big data and the need for retail analytics. In the retail market, global big data analytics are worth $4,854 million in 2020 and will continue to...
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Detailed customer feedback analysis guide 2025

Customers have been leaving feedback more than ever before, and businesses amass that customer feedback data for numerous purposes. However, most companies do not capitalize on customer feedback analysis, making the data useless....
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Mastering data visualization: 15+ graphs, charts and beyond

In today's digital age, there is an abundance of information readily available. However, it is crucial to have the skills to effectively attribute data in order to analyze insights. This task becomes even more challenging...
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The list of 28 best front-end web development tools

Front-end development tools facilitate the creation of visually attractive websites and applications. With its convenient drag-and-drop interface and extensive built-in functions, this program speeds up developing sites. Considering this, Synodus have produced a list of...
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Data analytics agency vs in-house team: What works best for your E-commerce business?

Partnering with a Data Analytics Agency or building an in-house team are two prospective options when it comes to gradually managing data for greater business purposes. Data has undeniably become a great asset of any...
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4 major areas of retail analytics framework that you must notice

Retailers and businesses should rely heavily on data-driven customer information in order to decide the best decisions on product-related strategies. Therefore, it’s important to notice some of the areas of the retail analytics framework that...
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Best retail analytics software & tools to use in 2025 (Updated)

The future of retail lies in the hand of data analytics software & tools. Retailers, who are capable of making the most out of them, would undoubtedly gain a competitive edge in the competition. From...
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What is web application? How it works? A detailed guide

Web application has been around us for a long time, from the early age of the Internet to the booming digital era. As an Internet user, you must have been using many web applications without...
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Sentiment analysis: A comprehensive guide

The power of Natural Language Processing (NLP) enables organizations to implement sentiment analysis to gather valuable information about their customer behaviors and patterns. Satisfied customers are a constant source of happiness for businesses. Usually, every business...
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What is data visualization and why you need this?

We live in a world of Big Data, in which data visualization has become essential. This blog will guide you through data visualization definition, history, benefits, types, and best practices. ...
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6 reasons why your low-code project fails & tips to solve them

Low-code solutions have been developing rapidly, and organizations are utilizing them to speed up development and reduce complexity. Low-code provides visual development tools and pre-built components, making app development much more effortless. However, things don’t always...
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Data science in retail | Use cases & famous projects

Data science employs specific methods, processes, algorithms, and systems to draw insights from data. And leveraging the maximum benefit of this data to make important decisions is a primary strategy practice for any company. Still...
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Data monetization: A complete guide

You may hear that data is a treasure that will do you good in every business. And you may hear a ton of different ways to make money out of your data, which could generally...
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How to choose the right software development company: Tips & steps

A proper guide on how to choose a software development company that best matches your requirements, business model and budget. We also cover a few tips to avoid making the wrong decision and negotiate with...
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