This report intends to analyze the “cannibalization” in business which is defined as a loss in sales caused by a company’s introduction of a new product that displaces one of its own older products. This interactive dashboard allows users to choose two products, track their net sales in units and values and put them into comparison.
|Goals||Questions to ask||Dashboard views|
|Monitor the impact of introducing new products||Were the sales of one product affected by the introduction of another product?||$ Net Sales|
|Track the performances of products||How are one product’s net sales compared to another’s?||$ Net Sales Distribution G.1 vs G.2|
Sales Cannibalization Report
The observation of the visualization indicates whether a previously released product is being cannibalized by a newer one. It is crucial to take into account how the two items are marketed in order to prevent new products from eroding the sales of existing ones. High market cannibalization risk exists for products with comparable placement and pricing, and new offerings can be carefully scheduled to prevent competing with existing ones.
The dashboard gives out insight products’ performances post-released and whether cannibalization exists. From there, related decisions about introducing the products can be reconsidered and made.