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Maya Nguyen
Maya Nguyen
Maya Nguyen is a Business Development Manager at Synodus, focused on enabling custom software solutions for FinTech and Blockchain organizations. She works closely with business and technology leaders to translate complex product, engineering, and regulatory requirements into scalable software strategies. Through her writing, Maya shares practical insights on digital transformation, technology partnerships, and how custom software drives long-term value in highly regulated industries.
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Leveraging predictive analytics in Excel for sales forecasting: How to do it  

Sales forecasting has a substantial role in every business's success when making informed decisions. Yet, most predictions are usually less than 75% precise. In this case, Predictive Analytics technology can help us make the most tangible...
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Video analytics in retail: The most comprehensive guide

Video analytics has revolutionized how businesses operate in retail sector. Retailers now can make data-driven decisions and enhance many parts of their operations thanks to video analytics, which draws insightful information from video footage by...
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9 representative retail data analytics use cases & examples

Success in the rapidly evolving digital era undoubtedly depends on data-driven research, and this holds true for retail as well. Some of retail giants have successfully leveraged retail data analytics to enhance customer experience, increase...
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Wine NFT marketplaces: Top 4+ platforms for smart investing

It's hard to think about the combination between wine and NFTs, yet it makes a lot of sense since NFTs'nature is unique and inimitable. By turning wine products into NFT collections, businesses can combat counterfeits,...
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wine nft marketplaces

In-store retail analytics: Definition, benefits, and use cases

that. With retailers looking for resources on how to increase the sales of their retail business, the first thing they should consider is in-store retail analytics. In this competitive market, it is necessary for vendors...
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Data visualization best practices for clear, impactful visuals

Data visualization is more than graphs or charts; it is also about storytelling. Data visualization balances science and art, assisting data analysts with presenting the underlying meaning of data and generating actionable insights. To master...
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