9 Representative Retail Data Analytics Use Cases & Examples

Success in the rapidly evolving digital era undoubtedly depends on data-driven research, and this holds true for retail as well. Some of retail giants have successfully leveraged retail data analytics to enhance customer experience, increase up-selling chances. Let’s discover the 9 high-profile retail analytics examples and use cases as below.

1. Hyper Customer Segmentation

Utilizing data to achieve granular-level customer segmentation stands out as the typical retail analytics use case. There is no doubt that customers now are expecting more tailored shopping experiences. Therefore, leveraging big data for better customer segmentation could be the top alternative for you to perform better across all sales channels, and make better interactions with customer through diverse touch-points.

Retailers may then group customers together easier based on their preferences and purchasing behaviors, with the aim of simple aggregates and demographic breakdowns by applying cross-channel data. Retailers can more accurately identify target demographics for promotions or campaigns, and raise overall customer happiness by creating the highly targeted, detailed consumer segmentation.  

Hyper Customer Segmentation
The more detailed your customer segmentation is, the better you provide them with what they really need

For example, businesses like Neobank Northmill have increased conversions by 30% by using customer segmentation to tailor the retail banking experience. 

2. Personalized Marketing Campaigns

As mentioned above, by classifying clients based on specified (generic) criteria, segmentation serves as a framework. Meanwhile, based on each customer’s particular requirements, wants, and motivations, personalization enables firms to engage with them on an individual basis. As a result, from customer segmentation, retailers can group customers into respective groups and create specific marketing campaigns for each targeted group. 

Coke is such a good example of personalized marketing campaigns after thorough retail analytics.
Coke always knows the way to amaze their loyal customers with (seemingly) not a lot of efforts.
But they understand them deeply by tracking their behaviors carefully

It is simple to start examining customers on a more in-depth level with a wealth of data. With the use of predictive analytics, the marketing process may be customized rather than launching a massive, expensive campaign with little impact or reach. You may control the content, when it is presented, and how and when it is displayed by providing more targeted messages. This increases efficiency and ROI while enhancing the customer experience and building loyalty. 

The most well-known example of retail analytics of how effective it could be is Target’s pregnancy forecasts. Target statisticians were able to identify pregnancies by examining a customer’s purchasing patterns. The retailer may then give them vouchers for goods relating to babies to entice them to visit the store. Modern analytics algorithms can complete similar tasks much more quickly and on a much greater scale.

Read more: The Ultimate Guide Of Retail Analytics: Definition, Types and Examples Included

3. Automated Marketing Campaigns

Retailers are automating procedures more frequently to cut expenses and running costs. Retail marketing is no different. Retail marketing automation, however, offers a potent chance to boost consumer engagement, loyalty, and profit, in addition to its financial advantages. Big data and the proper retail marketing analytics tools are all you need to unleash it.  

Retailers may send individualized messages to their customers and effectively advertise their items by using data-driven marketing tools like email campaigns and social media adverts. In a perfect world, these would be a part of a modern data stack where reverse ETL operations could be utilized to sync insights and initiate actions between marketing tools and a cloud data platform. 

Automated Marketing Campaigns
Now retailers could always send personalized messages to each of their customers
with automated marketing email campaigns

One outstanding example of analytics use cases in retail is how Sephora makes targeted product suggestions and discounts based on user data. With their VIB (Very Important Beauty) Program, Sephora succeeds at giving consumers who spend a particular amount of money early access to new goods and exclusive promos. After making the required purchase, a person is added to the VIB part of the email list and is immediately sent an email presenting the VIB program.

4. Price Optimization

For sustained sales, competitive product price is essential but for retailers, pricing is a narrow line to walk. Finding the ideal pricing point is a delicate balancing act due to ongoing supply chain delays, rising shipping prices, and personnel issues. The too-low number might lead to the fact that businesses losing potential revenue, but the too-high number would risk losing customers. 

That is why the application of business analytics in retail industry really matters. Retailers may determine which prices are most likely to yield the most profits and adapt these as soon as the market changes by leveraging real-time pricing data from rivals, sales data, and other data sources. This enables them to set up the best price structures across channels in order to increase potential income. 

Vendors may better monitor customers’ staying periods within stores and provide promotional messages via dynamic signage that is tailored to particular demographics by adopting video analytics systems. These technologies also give merchants the useful information they require to develop in-store merchandising strategies that maximize sales volume depending on pricing and location.

5. Supply Chain Optimization

In supply chains nowadays, analytics are applied in a number of different ways. In other words, supply chains may function more smoothly and effectively with the use of data analytics.  

Retailers can find patterns and trends to forecast future demands of supply chains by looking at data from previous shipments. They may better manage their inventories and prevent interruptions and stock-outs as a result. Data analytics may also assist supply networks in tracking their performance over time and optimizing their timetables and routes. 

The operational costs of businesses can be decreased through other uses of data analytics in retail. According to studies, adopting supply chain management analytics has resulted in operating margin reductions of 60% for some businesses.  

Due in part to decreased production volume for three months and a lengthy ramp-up period, Nike, a footwear manufacturer and retailer, has been severely impacted by the supply chain problems that deeply hurt the consumer goods and retail industries. Then Nike used retail analytics to streamline their supply chain in their distribution hubs, reducing delivery times and increasing customer satisfaction.

Let data guide you through the whole optimized supply chain process
Let data guide you through the whole optimized supply chain process

6. Inventory Management

Any company that wishes to streamline operations and cut expenses must put a high priority on inventory management. Through more intelligent demand sensing, data analytics may significantly contribute to lower inventory costs. Businesses may better understand client demand patterns by examining historical sales data and trends. The future demand may therefore be predicted with more accuracy using this knowledge, and inventory levels can be adjusted accordingly. 

Data analytics may also aid companies in identifying inefficiencies in their inventory management procedures and implementing improvements to enhance overall performance. Data analytics may assist companies in gaining a competitive advantage and enhancing their bottom line. 

For instance, in the early stages of the pandemic, Canadian Tire employed self-service BI to swiftly recognize shifting client demands and adjust inventories. In the end, they managed to increase sales by 20% even if quarantine forced the closure of 40% of their brick-and-mortar outlets. 

7. Fraud Detection

Fraud may have a significant negative impact on retailers, deteriorating consumer relations and reducing revenue. So with the aim of shielding both the client and the company from possible losses, merchandisers need to predict and identify fraudulent transactions one step ahead by taking advantage of big data.  

When the detection models are integrated into a business intelligence platform that enables risk managers and fraud detection teams to examine data, illustrate discoveries, and share information with other teams, these fraud detection systems are at their most effective. 

Today, both shops and banks may utilize data analytics to prevent fraud. Rising e-commerce raises the possibility of fraud during the checkout or return process, but data analytics tools can identify which situations are legitimate and which are probably fraudulent. 

A fashion retailer’s analytics system identified 93 separate orders traveling to the same address, protecting $10,000 worth of items from fraud. Although humans might be able to recognize these warning signs, analytics tools can do so far more quickly, stopping problems before they cause losses. 

8. Scouting New Store Locations

Finding the best locations for a new store is a less well-known but very useful application of analytics in retail. It might be difficult and time-consuming to manually research things like land prices, regional demand, neighborhood demographics, and other things. It can be automated using data analytics tools, locating the ideal location for a new business in the shortest amount of time. 

Geospatial data analytics are adapted successfully by Wendy’s and Starbucks, as they have identified their new lucrative locations. Their algorithms analyze a variety of factors to decide which regions have the most potential, including traffic patterns, average income, and surrounding businesses. 

Suggested for you: 6 Use Cases Of Prescriptive Retail Analytics (Examples Included)

9. Demand Forecasting

With similar statistics that enable targeted marketing campaigns, the forecast for demand is certainly achievable. Seasonal trends will become evident as you collect data over time. By analyzing these historical statistics, you may anticipate when future shifts of this kind will occur and adjust your inventory accordingly. 

Nestlé was able to reduce inventory by millions of dollars by relying on analytics rather than human judgment when estimating demand. Beyond seasonal patterns, the algorithm ran “what-if” scenarios based on numerous demand indicators. They were dependable, allowing Nestlé to halve their inventory safety supply.

Wrapping Up

Without a doubt, the use of data analytics in retail is necessary in today’s business. It empowers retailers to comprehensively understand customer behavior, enabling them to make wiser business decisions. Big data separates the top performers from those that fall short of standing out, even though it may not yet be essential to a company’s success.  

If you are a retailer, trying to enter the big data world for the first time, do not hesitate to contact Synodus for a free consulting session to build up your own appropriate development strategy.


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author avatar

Maya

I am a content planner & writer with more than 2 years of experience in Tech. Writing mostly about Data Analytics, AI, Digital Transformation and Blockchain, I consider myself an aspiring and passionate content writer/editor who enjoys learning new technologies and introducing them to others through easy-to-read texts!

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Explore the new low code technology, its features, how it differs from the traditional counterpart and use cases in certain industries.
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low code vs rpa

Low Code vs RPA: Which Is Better For Fast Workflow & Management?

To optimize the operation workflow and your business management, which is better: Low Code vs RPA? Read our detailed comparison
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low code vs no code comparison

Low Code Vs No Code: The Right Choice For SME And Enterprise

Discover the difference between low code vs no code and how to make the right decision: which is best to use in the future for your industry.
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progressive web app vs native app

Progressive Web App vs Native App: Which is better?

Learn the differences and similarities between Progressive Web App vs Native App & Which is better for users, developers & businesses
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List of 6+ Best Gaming NFT Marketplaces

List of 6+ Gaming NFT Marketplaces That You Must Check On

Believing in the future of NFT Gaming? If yes, let’s stay ahead of the pack by checking out some of the best gaming NFT marketplaces out there and how to build one.
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Low Code Benefit

Breakdown The Benefits & Disadvantage of Using Low-Code  

The larger the enterprise, the larger the workload of the development team....
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best web development tool

11 Best Web Development Stack for robust web & fast deployment  

Choosing the best web development stack is a critical first step in...
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web development stack

What is Web Development Stack & How It Streamlines Coding? 

Deciding the suitable tech stack for your web development process is excruciating...
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MEAN Stack in Web Development

What is MEAN Stack in Web Development & When To Use It?

Using a tech stack can shorten the development time as it provides...
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Top 15+ NFT Marketplace Development Companies To Partner With In 2023

Top 15+ NFT Marketplace Development Companies To Partner With In 2023

The leading NFT market developers who have distinguished themselves in the blockchain...
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Best Gasless NFT Marketplaces For You To Save More Money

4+ NFT Marketplaces Without Gas Fee To Save You Money

While adopting NFTs into a day-to-day investment, gas fees might be considered...
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Deep Dive Into MERN Stack in Web Development

Developers can leverage different tools, frameworks and even web development stacks to...
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open source web development tools

40+ Open Source Web Development Tools Every Dev Should Know

Rapid web application development tools (open-source) make it easier for programmers to...
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Fashion NFT Marketplace: Which are the best digital platforms for fashion enthusiasts?

6+ Fashion NFT Marketplaces: Which Are The Best For Fashion Enthusiasts?

Fashion - in general - is going places. Therefore, blockchain-related things might...
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single page application seo

12 Tips to Optimize SEO in Single Page Application for Higher Rank

Single page application and SEO have been in dissonance as most SPAs...
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progressive web apps checklist

Progressive Web Apps Technical & Security Checklist

Finishing developing your PWA feels like a huge achievement. Yet, ensuring it...
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database for web applications and development

15 Best Database for Web Applications and Development in 2023  

Database for Web Applications and Development is required to ensure the functionality...
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NFT Photography Marketplaces

NFT Photography Marketplace: All You Need to Know

NFTs (Non-fungible tokens) have undeniably been talk of the town lately. The...
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Progressive Web Apps Architecture and Benefits

What are Progressive Web Apps: Architecture & Benefits Explained

A new door has opened for companies to engage with their consumers...
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AMP vs PWA

AMP vs PWA: Which one is better for your website performance?  

The web world is getting more advanced with innovative technologies that help...
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NFT Jewelry Marketplace: An experience or a real investment

NFT Jewelry Marketplace: An Experience or A Real Investment

NFTs (non-fungible tokens) have revolutionized many industries, including art, game, and sports....
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How does NFT Marketplace work?

How Does NFT Marketplace Work?

As NFTs continue to make waves in the digital world, understanding how...
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Wine NFT Marketplace: Everything You Need To Know

Wine NFT Marketplaces: Investing wisely with 4+ Marketplaces of Wine NFTs

It’s hard to think about the combination between wine and NFTs, yet...
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accelerated mobile pages is fast like a spaceship

What is Accelerated Mobile Pages? Should we use it for faster web? 

Faster-loading websites perform better in search results, have reduced bounce rates, and...
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Real Estate NFT Marketplace Everything You Need To Know

Real Estate NFT Marketplace: Everything You Need To Know

The NFT sector of the crypto economy is flourishing. Gradually the NFT...
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progressive web apps examples

Best Progressive Web Apps Examples to learn from in 2023 

Since the Internet has accelerated in our society, businesses have been in...
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web development tools for android

Top 10 Web Development Tools for Android to use on the go  

Building and maintaining a website isn't an easy job. Anything can comes...
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front end web development tools

The List of 28 Best Front-end Web Development Tools 

Front-end development tools facilitate the creation of visually attractive websites and applications....
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web application

What is Web Application? How it works? A Detailed Guide 

Web application has been around us for a long time, from the...
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what to ask a web developer before hiring

What questions to ask a web developer before hiring: 25 Q&As

Many businesses are developing or enhancing their existing websites to digitize their...
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9 Open Source NFT Marketplaces With Code Available On Github

9 Open Source NFT Marketplaces With Code on Github

As we all know, open source NFT marketplaces, like any other marketplace,...
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Best 25+ Wordpress NFT Themes For Elementor In 2023

Best 25+ WordPress NFT Themes For Elementor In 2023

Building NFT Wordpress site is such an efficient approach that artists, creators...
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How to create your own NFT Marketplace - 10 steps with tutorials

How to create your own NFT Marketplace (10 steps with tutorials)

Maybe you have heard about blockchain and NFT marketplace, but do you...
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Top 12 Wordpress NFT Minting Plugins For 2023

Top 12 WordPress NFT Minting Plugins In 2023

Today, if you don't move forward, you've gone backward. As a participant...
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Best 25+ Music NFT Marketplaces To Buy And Sell [2023 edition]

Best 25+ Music NFT Marketplaces To Sell And Buy [2024 Edition]

Music NFT marketplace has changed the mindset of music lovers, as creators...
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single page application vs multi page application

Difference between Single Page Application vs Multi Page Application  

With many advanced web app technologies to choose from nowadays, it might...
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Top 15 NFT Marketplace Analytics Tools That Investors Should Use in 2023

TOP 15 NFT Analytics Tools That Investors Should Use in 2024

NFT Analytics Tools are the best ones for not only NFT individual...
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single page application

Single Page Application: Definition, Benefit, Architecture & Example

With the growing number of websites and Internet users, the requirements for...
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Best 23 NFT Marketplace Wordpress Themes

Best 23+ NFT Marketplace WordPress Themes For Your Consideration 2024

Non-fungible tokens (NFTs) are of the hour now and then, which have...
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quality assurance in web development

Quality Assurance in Web Development: Benefit, Checklist and How to do  

Quality assurance in web development must be performed regularly, during and even...
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mobile web development tools

Top 11 Best Mobile Web Development Tools to use in 2023

It’s not hard to notice that most companies are investing in developing...
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difference between single page app and progressive web app

Difference between Single Page App and Progressive Web App    

Web applications are becoming increasingly popular due to their engaging user experience...
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NFT Marketplace Royalties: A Definite Guide On How It Works

NFT Marketplace Royalties are the crypto payments (typically a percentage of the sale...
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best art nft marketplace

Top 15 Best Art NFT Marketplaces Designed for Artists 

As NFTs have been in the limelight during the past years, NFT...
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What are ICO, IDO, IEO

What are ICO, IDO and IEO? 

When it comes to creating innovative ways to kickstart projects and raise...
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ICOs vs STOs: Analysis And Comparison

STOs And ICOs: Analysis and Comparison

Many have known that influential firms such as Tesla, Mastercard, BNY Mellon...
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web development guide

Web Development Guide For Business And Beginners: Where To Start?

You might have heard someone say Web Development is dying. But the...
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web application frameworks

Power your Web Application with 12 Best to use Frameworks

Web Application isn't something new. Thousands of companies have leveraged this technology...
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NFT Marketplace Business Model: How does it work?

NFT Marketplace Business Model: How Does It Work?

“How do NFT Marketplaces make money?” you might ask. Imagine that you...
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single page application framework

10 Best Single Page Application Frameworks In 2023 With Examples 

Choosing the suited single-page application framework is important because the wrong one...
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How To Estimate NFT Marketplace Development Cost

How To Estimate NFT Marketplace Development Cost

“How much does it cost to build an NFT marketplace?", “What is...
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good ui design examples

15+ Good UI Design Examples From Top Brands To Learn From

UI design describe a digital product's appearance, feel, and operation. It's a...
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ux design process

Mastering UX Design Process & Tips To Work With Design Team 

If you're wondering how to start a UX design process that works...
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ui design process

Excel in UI Design using Smart Workflow, Tools and Guidelines

A standard UI design process and principles must be followed to create...
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How to attract and retain senior developers to navigate Top Tech Talent Shortage

How To Attract & Retain Senior Developers To Navigate The Top Tech Talent Shortage

Table of Contents[Open][Close]1. Top Tech Talent Shortage: Overview, Statistics, And Explanation1.1. Overview...
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Top 8 Must-have NFT Marketplace Features That You Need To Know

Top 8 Must-have NFT Marketplace Features That You Need To Know

Defining must-have NFT marketplace features is the indispensable yet hardest part of building an...
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bad ui design

Avoid these 15 Bad UI Design Mistakes (With Examples)  

When designing the user interface for your mobile app or web, all...
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ux design examples

Get Inspired With 20 Good UX Design Examples For Your Site

UX design is one of the most important aspects of website building....
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ecommerce web development requirements

20+ Requirements To Build An Impactful eCommerce Website

A website is extremely important for an eCommerce business since it's the...
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web development tools

25+ Best Web Development Tools & Software To Use In 2023

Web development tools make it easy and more efficient for developers (even...
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how long does it take to build an ecommerce website

How Long Does It Take To Build An eCommerce Website ?  

Building an eCommerce Website can be a daunting process. There are thousands...
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Breakdown the Cost of eCommerce Web Development 

How much does it cost to develop an eCommerce Website? Well, the...
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real estate web development

Real Estate Web Development: Cost & How To

The goal of realtors has long been to place classified ads in...
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15 Best to use Web Development Platforms

Unraveling The Top 15 Web Development Platforms In 2023

If you're struggling with building a website, many web development platforms in...
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ecommerce web development

eCommerce Web Development: Benefits, Types And Simple Steps  

The global online market has witnessed a surge in online sales revenue...
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Blockchain Developer Salaries Around The World - 2023 Edition

Blockchain Developer Salaries Around The World [2023 Edition]

Are you curious to know about the average blockchain developer salaries around...
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frameworks for web development

Top 10 Frameworks for seamless Web Development  

Web development has now become an integral part of any business. Choosing...
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web application examples

12 Web Applications Examples to learn for your web development

With the increased internet usage, web applications might be a good start...
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what is content management system

What is Content Management System: Benefits, Types and Examples 

Whether a small or big firm, a content management system will always...
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Tips to choose your best Web Development Team

Every business wants a website nowadays; it’s one of the most common front...
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New Strategic Partnership Announcement: ANATICS x SYNODUS

Hanoi, Sep 19th 2022 We are thrilled to announce our strategic partnership...
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blockchain trends

5 KEY TAKEAWAYS IN BLOCKCHAIN TRENDS 2023

Blockchain has become the talk of the town lately, and it is...
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The Ultimate Guide Of Retail Analytics: Definition, Types and Examples Included 

In the fiercely competitive retail sector, retailers and chain managers are embracing...
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Leveraging Predictive Analytics In Excel For Sales Forecasting

Leveraging Predictive Analytics In Excel For Sales Forecasting: How To Do It  

Sales forecasting has a substantial role in every business's success when making...
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Predictive Analytics: A Completed Guide With Benefits, Models And Examples

Predictive Analytics: A Detailed Guide With Benefits, Models And Examples 

Predictive analytics is suggested to be a vital tool for businesses in...
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Top 10 behavioral analytics tools and a guide to choose one

Top 10 User Behavioral Analytics Tools And A Complete Guide To Choose One

Behavioral analytics tool is changing how businesses become more profitable and serve...
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Behavioral Analytics

What Is Behavioral Analytics? Definition, Examples and Tools 

Every mouse click and movement on the screen reveals something about the...
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Customer Success Stories - A case from Boody

Turning 10-Year Data Into A Single Source Of Truth With Boody  

Table of Contents[Open][Close]Who Is Boody?How They Came To Us Here Are Key...
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Data Monetization A Complete Guide

Data Monetization: A Complete Guide 

You may hear that data is a treasure that will do you...
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Success-Story-Of-The-ICONIC

Success Story of The ICONIC: Leveraging Customer Analytics To Become A Fashion Giant

Table of Contents[Open][Close]Part 1: A Brief History Of Multi-millionaire Empire: How It...
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Artificial Intelligence 101 and AI in E-Commerce

Artificial Intelligence 101 and AI in E-Commerce

A survey by Statista showed that 70% of decision-makers in the e-commerce world assumed...
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data security

Data security – Definition, Importance, Types, Methods

This article will give you an overview of data security: definition and...
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data security best practices

Top 7 Data Security Best Practices

This blog will explain definition, common security threats and best practices for...
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Top Ecommerce Consulting Companies & How To Choose One

Top Ecommerce Consulting Companies & How To Choose One

While some firms can build an eCommerce business themselves, others turn to...
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In-store Retail Analytics: Definition, Benefits, and Use Cases 

When mentioning analytics in business, we often think of sales figures and...
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Data Strategy A definite guide

Data Strategy: A Definitive Guide

A data strategy helps companies know how to manage and analyze data...
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Retail Analytics Courses, Books & Reports

Retail Analytics Courses, Books & Reports: Resources for your knowledge

It is crucial for retailers and those who are enthusiastic about retailing...
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The Future of Retail Analytics (10 trends included)

The Future Of Retail Analytics (Top 10 Trends In 2024)

Audio: The Future Of Retail Analytics (Top 10 Trends In 2023) It's...
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Sentiment Analysis - A comprehensive Guide

Sentiment Analysis: A Comprehensive Guide

The power of Natural Language Processing (NLP) enables organizations to implement sentiment...
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What is Data-driven culture

What Is A Data-Driven Culture and How to Create One?

One of the major shifts in today’s business world is the transformation...
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What is Data Visualization?

What Is Data Visualization And Why You Need This?

We live in a world of Big Data, in which data visualization...
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Top 10 Data Visualization Tools

Top 10 Best Data Visualization Tools 2024 (Free & Paid)

As the value of data visualization has become widely recognized across companies...
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Databases vs DataWarehouse: Similaries & Differences

Database vs Data Warehouse: Similarities & Differences

What is a database? What is a data warehouse? What are the...
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database schema

What Is Database Schema? Types, Benefits, Terms Explained

In this blog, we’ll go further into database schema including database schema...
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Data Warehouse Costs

Data Warehouse Costs: 3 Important Elements to Consider 

It’s essential to select the right data warehouse, business intelligence, and analytics...
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data warehouse definition benefits

What is a Data Warehouse? Definition, Benefits, Structure

In today's fast-paced and highly competitive business environment, the ability to leverage...
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what is cloud data warehouse

What is Cloud Data Warehouse? Benefits, Features & Solutions Compared

The growing demand for data warehouses as a service is propelling the...
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data warehouse tutorial

Data Warehouse Tutorial: Learn from Experts with 6 Steps

Data is gathered at regular intervals from source systems such as ERP...
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benefits fata visualization

Top 10 Impactful Data Visualization Benefits

Data visualization lets us present sets of data through the use of...
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data analytics sme

Data Analytics for SMEs: What You Should Know

Operating in an ever-changing market, many SMEs (Small and Medium-size Enterprises) are...
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data analytics outsourcing

How Your Business Can Benefit From Data Analytics Outsourcing 

In recent decades, a lot of enterprises - large and SMEs, want...
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Small Business Analytics: 4 Ugly Facts

Small Business Analytics: 4 Ugly Facts

Analytics is an important part of any business, but it's not something...
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7 Things to Consider When You Hire a Data Analytics Consultant

7 Things to Consider When You Hire a Data Analytics Consultant

The big data consulting market is a rapidly growing market. The global...
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How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality

How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality 

Do you know that 2.5 quintillion bytes of data are generated every...
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eCommerce advice: How to work with customers as privacy regulations are changing

Ecommerce Advice: How to Work with Customers as Privacy Regulations Are Changing

As the eCommerce industry grows and matures, consumers are becoming more aware...
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data warehouse trends

The Latest Trends in Data Warehouse 2024

The world has changed since the introduction of data warehouse. Data warehouse...
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6 Significant Impacts of Geography on E-commerce Conversions

6 Significant Impacts of Geography on E-commerce Conversions 

In online retail, e-commerce conversions happen when customers purchase products or services...
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Data analytics in ventory management

How You Can Use Data Analytics for Better Inventory Management  

Inventory is the most important section of a company, ranging from different...
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location analytics retail

Retail Location Analytics | Definition & Use Cases 

Retail Location Analytics supports businesses with robust conditions to directly approach customers,...
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best kpi tracking software

10 Most Reliable KPI Tracking Software Worth Your Consideration 

With proper KPIs, you can keep track of your campaign’s performance and...
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3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

KPIs are always an essential part of any business strategy on the...
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Google Analytics Tutorials

8 Best Free Google Analytics Tutorials for Beginners and Experts

Google Analytics is considered an indispensable tool to every website owner. It...
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Emotion Analysis

How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement

Emotions are verbal and non-verbal communication cues that play an integral role...
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ar in retail analyctics

How Can Augmented Reality Be So Helpful in Retail Analytics

In the age of innovative technology, retail e-commerce presents a number of...
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Retail analytics

How to Boost Conversion Rates With The Use of Retail Analytics

The rapid growth of the retail industry comes with big data and...
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data science in retail

Data Science in Retail | Use Cases & Famous Projects

Data science employs specific methods, processes, algorithms, and systems to draw insights...
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customer feedback analytics

Detailed Customer Feedback Analysis Guide 2024

Customers have been leaving feedback more than ever before, and businesses amass...
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