Native vs Hybrid vs Cross-Platform: The Three-Way Crossroads 

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By 2023, there will be 299 billion application downloads globally, according to Statista. To add up, the average screen time has reached 5 hours/day/person. Because of this, most businesses nowadays not only want to make a website, but also a mobile application to reach more customers and increase engagement. Yet don't fall into the rabbit hole. Did you know how many mobile app technologies are out there? While some work for some businesses, some don't for others. In this article, Synodus will compare 3 of the most common types: Native vs Hybrid vs Cross-Platform Mobile App, to help you identify the best choices and save your resources from the unnecessary.

Key takeaway


  1. Native App is an application that is made for a specific mobile system. For example, iOS apps or Android apps.  
  2. Hybrid App is both mobile-based and web-based application. 
  3. Cross-platform is an application that can run on any mobile operating system using a single code base. 
  4. In term of performance: Native App > Hybrid App & Cross-platform 
  5. In term of price and development time: Hybrid App & Cross-platform > Native App 

What is a native app?

A native app is created for a specific system using distinctive programming languages, tools, and technologies supported by that operating system. 

You can use this type of mobile app development to make the best use of the device’s hardware and software capabilities. It means providing faster performance and a smoother user experience. Once downloaded and installed, your application can access local resources such as file systems, network connections, and peripherals.    

Since native app is catered to a specific platform, it can only work on that platform and not the other. For example, iOS-based native apps cannot work on Android systems and vice versa. Therefore, developers will create different versions of a native app with platform-specific tools and programming languages. Yet, all the versions share the key features.    

Native App can only run on a specific system 
Native App can only run on a specific system 

The most common tools for native app development are: 

  • Android Studio, Android IDE, and IntelliJ IDEA for Android-based development.  
  • IOS native apps are created with Xcode, Appcode, and Atom.  

You might also stumble on some well-known examples of native apps, such as Pinterest, WhatsApp, Instagram, and Google Maps.   

What is a hybrid platform mobile app?

As said in the name, a hybrid mobile application possesses elements of both native and web applications. It can work flexibly like web applications with the performance and functionality of native apps.  

Because of this, a hybrid app can run on both mobile and web platforms, which brings convenience to both users and developers when coding it. You have heard of many hybrid apps like Gmail, Uber, Twitter, Evernote or Airbnb. 

How Hybrid is different from Native and Web App
How Hybrid is different from Native and Web App. Source: Upwork 

You can build this type of app with web-based coding languages like HTML, CSS, and JavaScript. Afterward, you combine cross-platform tech stacks like Ionic’s Capacitor and Apache Cordova to access device-specific features like GPS and camera. These platforms shall allow developers to write a single codebase applicable to different platforms like iOS and Android.   

Building a hybrid app is a cost-friendly, time-effective solution for start-ups and small businesses. However, performance and user experience are not their strong points. 

What is a cross-platform mobile app?

Cross-platform mobile apps can run on multiple operating systems using a single codebase. Developers use frameworks like React Native, Xamarin, and Flutter to build cross-platform apps, making them deployable to iOS, Android and other devices.    

Cross-platform mobile app can run on both iOS and Android system with a single codebase
Cross-platform mobile app can run on both iOS and Android system with a single codebase

Cross-platform apps are ubiquitous, and you might recognize some of them, such as Firefox, OpenOffice, Adobe Reader, Skype, and many more.   

Developers of cross-platform apps utilize a native rendering engine, and the codebase is linked to native components through “bridges.” It results in a close-to-native UX design, seamless functionality, and easy implementation. Plus, there is no vast difference between native vs cross-platform development speed.  

Most people mistake cross-platform apps for hybrid apps due to their code shareability. However, that is their only similarity. You can’t run a cross platform on the web, while hybrid can.  

Cross-platform is considered the most cost-effective development approach. It is not as cheap as a hybrid, yet more affordable than building a native app and still secures good performance. 

Differences between native and cross-platform and hybrid applications

Category Native Apps Cross-platform Apps Hybrid Apps
Codebase Distinctive codebase for each different platform Single codebase with platform-specific abilities Single codebase  
Libraries Low dependency on open-source libraries and platforms High dependency on different libraries and frameworks High dependency on open-source libraries and frameworks 
Debugging Native debugging tools Relies on framework’s capability Native and web tools 
Features – Simple code and stable performance 
– High API usability
– Improved user experience 
– Easy bug detection
– Unique layout 
– Fit to screen ratios 
– Cost-effective 
– Agile development 
– Reusable code 
– Fast complication 
– Simple testing
– Plug-in support  
– Improved UX/UI 
– Time-efficiency 
– Easy to sustain 
– Economical  
– Huge market reach 
– Plug-in support 
Rendering engine Native Native Browser 
Ease of development Hard Medium Medium 
Cost High Cost-effective Cost-effective 
Time to market Long, time-consuming Quick, timesaving Quick, timesaving 
Development language Platform-specific HTML, JavaScript, CSS HTML, JavaScript, CSS 
Cross platform support No Yes Yes 
User experience High Medium to high Medium to high 
Code reuse No Yes  Yes 
Pros – Intuitive and customizable UX 
– Reduced productivity 
– Direct hardware access 
– Offline functionality 
– Built-in security 
– Reusable code 
– Rapid time to market 
– Effective and sturdy performance 
– Close-to-native UX 
– Board audience reach 
– Greater cost efficiencies 
– Rapid time to market 
– Broad audience reaches 
– Greater cost efficiency 
– Offline functionality 
– Reusable code 
Cons – Slower time for marketing 
– Limited audience reaches 
– Higher costs 
– Limited customization and personalization 
– Restricted hardware access 
– No offline functionality 
– Increased security configurations 
– Slow performance 
– Inconsistent and non-customizable UX 
– Restricted hardware access 
– Increased security configuration 

When to choose what: Native, cross platform and hybrid?

1. Choosing based on key requirements

The debate on choosing native vs hybrid vs cross-platform has never been easy and definitive. There are many factors to consider before choosing the best solution for your business.  

In terms of performance, native apps offer the best kind as they critically optimize graphics quality and real-time performance. If performance is not the primary concern of your app development, you can choose hybrid or cross-platform.  

Native app development offers the best user experience out of the three apps since it has control over the app’s UI and UX. If your business prioritizes user experience, you should go with native app development.  

Speaking of the development timeline, you can choose hybrid or cross-platform for quicker development time and release date. Native app development requires more time and resources to build.  

Hybrid and cross-platform are cost-effective choices when you have a limited budget. They both require less development effort and only use a single codebase. With hybrid, you can reuse the code for web development in the future. This can be worth considering for the future.  

If you intend to launch your app on a specific platform like iOS or Android, a native app will be ideal. Or, if you target users of multiple platforms or devices, hybrid or cross-platform is what you should choose.  

2. Choosing based on use cases

But I want my apps to have high performance, reach as many users as possible, not be too expensive, and not take years to build. What can I choose? 

This would be a dream for both you and me. Yet, such scenarios won’t happen. To unlock that goal, you must balance all those criteria. This means leveraging one and minimizing its downside as much as possible. 

Choose a native app when: 

  • The main goal is performance 
  • Your product is a mobile app. In this case, you want to make sure your product is strong enough and have good performance to drives more users 
  • You want to monetize your mobile app 
  • You have a big group of users and want to improve their engagement with your brand.  

Choose a hybrid app when: 

  • Your budget is limited, and you want to test how your ICP would react to the mobile application 
  • You don’t know what customer group to focus on when launching your product 
  • You are a small to medium-sized business. You only want a platform for the customer to sign up and use coupons. There are no advanced features 

Lastly, your ideal choice will be a cross-platform app if: 

  • You want something low on budget, simple, and without extensive coding.  
  • Your main goal is not performance. 
  • You are a small to medium-sized business. 

FAQ

1. Why does Native app cost more than Cross platform and Hybrid? 

Cross-platform and hybrid apps use the universal codebase for all platforms. Unlike them, native apps require a separate codebase for iOS and Android systems. Therefore, the overall development cost of native apps is essentially higher than the others. 

2. How is PWA different from Native, Cross platform and Hybrid? 

PWA is a web application (run on a browser) that allows users to pin a website and directly use it on the home screen without downloading it from the app store. For this, PWA has some common with Hybrid but is entirely different from Native and Cross-platform.  

PWA brings users convenience but lacks advanced features such as camera access, image upload, API installation, etc. Even though it has push notification, GPS access and offline mode, its performance is not as comprehensive as Native vs Hybrid vs Cross-platform. You can learn more about PWA (Progressive Web App) in this blog.

Wrapping up 

When comparing Native vs Cross-platform vs Hybrid, there isn’t one that is better than the others. You must consider your focus and current resources to decide what is best. Remember that Native is best in performance while Cross-platform and Hybrid are more suitable for tight-budget projects. If you are still in the middle of the three-way crossroads and don’t know where to go, mind talk to our team, we will define everything and choose the best technology together!   

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