web application
6 minutes read

Web application has been around us for a long time, from the early age of the Internet to the booming digital era. As an Internet user, you must have been using many web applications without realizing them. Then what is an application? How does it work? In this detailed guide, we will learn about the basics of web applications and how to create one. 

Web Application Definition

Web application, also known as Traditional Web application and Multi-page web application, is an interactive feel-like app built on a website that users can access from browsers and perform actions online. A web application can be stored directly on a browser without downloading. Each web application has a client-side and back-end built by different web development technologies. 

  • The front-end, also called a client-side, works on the interface of your web app. How the user will interact with your web app and how it will present answers to the user.  
  • Meanwhile, the back-end, also called a server-side, deals with how the web app processes data, prepares answers and transfers them back to the user through the front-end.  

Since websites often host web applications, web app development and web development are similar in many aspects. This means they also need a domain, hosting, server, and database. A single website can host multiple web applications to enhance customer experience and meet their needs. This customization is done by the web administrator or by request of the company owning that website.  

Examples of web applications: 

  • Online forms; 
  • Virtual shopping carts; 
  • Payment submission; 
  • Spreadsheets; 
  • File conversion; 
  • File scanning; 
  • Email programs like Gmail, Yahoo; 
  • Google applications: Google Docs, Google Slides, Google Drive, etc.; 
  • Social networks: Twitter, Facebook, Instagram. 

Web Application vs Website

The content on a website is primarily static, which means there is no and minimal interaction between users and websites. Because of that, the content on a website cannot be changed by a user. Meanwhile, a web app allows users to interact with and sometimes can change the content of it.   

Yet, a website can contain one or multiple web apps, so users can switch between the two depending on their intent. For example, Grammarly, a tool that reviews your writing and helps fix your grammar errors, has a website homepage but turns into a web app when a user logs in.  Read more about the difference between web app and websites.

Web Application vs Mobile App vs Desktop App

The three types of web applications above are often closely linked yet mistaken altogether; therefore, you need to identify the difference between them. Their function and goals sometimes can overlap, but users access these forms of software in different ways:  

  • Web app: is accessed through a web browser;  
  • Mobile app: is accessible once it is downloaded and used on a mobile device;  
  • Desktop app: is accessible once it is downloaded and used on a computer or a laptop;  
examples-of-web-app-vs-desktop-software
Examples of how web apps & desktop apps differ. Source: Scott Logic Blog

The distinction in accessing method leads to the different types of software and built-in hardware that software can access. Most mobile and desktop apps can access navigation services, cameras, Bluetooth connection, and many more. However, the web application has restricted access to those features above.     

7 Web Application Types

1. Multi-page or Tradition Web Applications

This is the term used for “basic web application.” It has basic web application features without modern web apps technology. As its name suggests, this web app consists of more than one page and reloads every time an action is taken.   

Traditional web apps aren’t outdated since web apps are still relatively new for small businesses. Even though this type of web applications doesn’t have robust features compared to the others, it can still function wonderfully with a better user experience than a website.    

2. Single-page applications

Single-page application, or SPA for short, is the type of application that allows a partial information update whenever a request is made. When requested or clicked, the specific area of the website will update without the whole website reloading with the update.  

best-single-page-applications
How SPA vs MPA work differently

This feature of single-page applications makes their implementation and development faster and simpler. Dealing with and responding to users’ requests is much faster, thanks to asynchronous navigation. Moreover, the single-page application is easy to modify so that developers and businesses can achieve their desired results.  

Single-page application, however, is not compatible with search engine optimization. Some examples of SPA are Netflix, Gmail, Grammarly, and Spotify.   

Learn more about SPA: How it works, Real life examples and When to use

3. Progressive Web Apps

Progressive web apps, or PWAs, combine both web apps and native apps. This combination consists of the functionality of native apps, like working offline, push notifications, and other standard features of web apps.  

In other words, PWAs are similar to web apps when they don’t require download or installment yet offer the advanced functionality of a native app that a web app lacks. The shortcoming of the progressive web app is that it can only work with Google Chrome browser. Twitter is the most famous PWA. 

If you are interested in progressive web apps, here is our detailed article of progressive web application

4. eCommerce Web Applications 

E-Commerce web applications are like online shopping stores, in which products or services are promoted and sold to potential customers. Several features of E-Commerce web applications include new products addition, product removal, payment management, facilitating payment methods, and enhanced user interface. 

E-Commerce web applications are regularly updated to keep them user-friendly. Some well-known Ecommerce web apps are Shopee, Amazon, Flipkart, and so on. 

5. Web Portal  

Suppose you are trying to guide a particular group of users to a specific, sole access point to essential data. In that case, the web portal application is what you need. Web portal application is favored by organizations and businesses, as it can help them build customized interfaces to satisfy the target audience. For example, a portal for admin and line manager, a portal for employees, and a portal for customers. Once users log into a web portal, the service provider monitors all their on-site activities. Additionally, only registered users can get access to the web portal. 

6. Content Management System Web Apps 

wordpress cms
WordPress is an easy-to-use content management system web application 

Have you ever heard about WordPress? If yes, it is a prime example of a content management system (CMS). CMS web apps can be understood as a type of web application in which web content can be easily modified without advanced support from the technical team or any knowledge of programming language. CMS web apps exist for various designs and purposes. Some of them are WordPress, Magento, Joomla, and Drupal

Learn more about CMS: Types, Benefits & Review the best CMS

7. Rich Internet Web Application 

Rich Internet web applications (RIAs for short) have the functionality of many desktop applications. They also come with sources of efficient and visually attractive elements, interactive user interface (UI), and better back-end processing. These apps are created to fix browser restrictions and rely on customer-side plugins. However, there might be risks and inconveniences that come along with RIAs. If a plugin is outdated, many parts of the app or the whole app might get interrupted and not work correctly. 

How Does Web Application Works?

how web app works
The work cycle of a web app is relatively imaginable. Source: Reinvently

The progress of web applications usually goes on like this:  

  1. The user sends a request to a web server using either a web browser or the app’s user interface. An Internet connection is required to secure seamless access;  
  2. Web server forwards the request to the corresponding web application server;  
  3. The web application server performs the requested task and generates the appropriate results;  
  4. Results will be sent back from the web application server to the web server;  
  5. Web server responds to the client and displays the requested information to the user.  

There are several notes that you or any developers should pay attention to. The web app is executable because it relies on the browser with a built-in programming language like JavaScript and HTML.   

A web server is required to manage client-side requests, while a web application server is needed to perform relevant tasks. A database is essential since it can store user interaction information.   

The web application is easy to use and accessible. Every element is updated automatically without the help of the user. The web application doesn’t need to go through the laborious approval of app stores, resulting in quicker launching.   

The development of web applications usually utilizes templates over software development kits. This results in the web app development process being more manageable and quicker than native apps. On the other hand, a web app might have a limited range of features, unlike its mobile counterpart. Many businesses still prefer mobile apps for their more diverse functionalities. 

What Are The Benefits Of Web Application? 

The web app is undeniably becoming an integral part of our life and businesses. There are numerous web applications benefits can offer to individuals and enterprises: 

  • Cost efficiency: web app requires less maintenance and less specification from users’ computers. It doesn’t require much processing power and an operating system;   
  • Ubiquitous access: web apps can be accessed through web browsers (like Safari, Google Chrome, Microsoft Edge, etc.) everywhere and at any time. Users need to make sure they have a reliable browser and a stable Internet connection;    
  • Less risk of software piracy: Subscription-based web apps like software as a service (SaaS) can only be used through cloud access and only after users have paid for it. This prevents the case of essential data from being illegally used for commercial intents;   
  • Low space occupation: Since the web app is entirely accessible online and no download is required, the web app eventually doesn’t need to be installed on a hard drive. Therefore, users can save disk space and worry less about deleting programs when they run out of memory;   
  • Cross-platform capabilities: The web app can run on multiple platforms if the browsers are compatible with the web app. Also, all users will be using and working on the same web application version as it is updated automatically and centrally.   
  • Business improvement: web apps can help businesses increase business traction, boost brand image to potential customers, showcase business ideology, and secure certain positions in the target market. 

Advantages Of Web Application 

The reasons people are fond of using web applications might lie in its advantages to customers:   

  • Low upfront costs: Web applications can be applied to most platforms; therefore, it doesn’t require much time or human resources to rebuild one web app entirely. This means web application is among the least expensive among other apps;   
  • Platform-agnostic: As long as the platforms on which the web app is built can run in a web browser, their construction is fully capable. It, once again, is not custom-made for a single website;   
  • Easy to maintain: Since web application is platform-agnostic, it doesn’t require a specific coding language. Instead, typical server-side scripts like PHP and client-side scripts like HTML and JavaScript are used. They are the universal coding languages used by various platforms. The utilization of these languages makes it easy to build and maintain web applications;   
  • Absence of app marketplace: As a web app is not obliged to a standard operating system protocol, approval from an application store is not necessary for the web application. Therefore, the web app can be released in the format of the developer’s choice;   
  • Update automation: Users don’t have to revisit the app store to manage their web app updates simply because web apps are not downloaded from one. The update will be done automatically, and whenever users open a web app; the update has been automatically done beforehand. 

Disadvantages Of Web Application 

Despite the pros of web application, users might face certain cons while using these apps:  

  • Internet connection requirement: As the web app is accessible through a browser, the Internet connection is a must so that users can use the web app. This leads to the inability to work offline and frustration for those who don’t have a good Internet connection. Except for PWA, where its technology allows users to work without connection; 
  • Poor relevance and discoverability: Web apps are not listed on the app store. This eventually leads to low promotion and recognition in the marketplace. Without visibility, the web app can struggle to gain user adoption;   
  • Less functionality: When it comes to features and hardware, the web app has a relatively small scope. This is because a web app is not designed for a specific system and eventually has no access to that system’s features. Compared to other types of apps, the web app has less functionality;   
  • Poor UX design: Along with separating from a system’s protocols, the web application doesn’t follow the system’s UI standards either. This eventually leads to a less smooth user experience. 

6 Steps To Create A Web Application  

web application process development
Web app development is quite similar to web development regarding phases
  • Analyze business needs and goals: This is the first and foremost step for a successful web application. You should develop a strategy, build a concept, and analyze the target audience. Proposals are also essential to ensure the project’s success;   
  • Find web app ideas and planning: This step can be pretty challenging as it requires changing theories into action. As the website owner, you must identify the website’s core functionality and why customers would want to use the website. Don’t forget to build a well-trained and skillful team to handle tasks;   
  • Sketch the web app: Start with the basic component of the website, like primary sections, then expand other features and follow-up actions. You should stick to a consistent and representative concept of the user journey.   
  • Develop your web application: This step consists of two stages: front-end and back-end development. While front-end development fulfills the goal of product presentation and interaction with users, back-end development prioritizes building a strong data-processing system for a fast web app experience;   
  • Testing and launch: Web apps are not immune to bugs and flaws; therefore, developers must keep track of the web application development process. Beta launching the website is recommended before the official web app release;   
  • Maintenance: Developers can still encounter bugs on their web app after launching. The development team should be ready for troubleshooting and regular site maintenance. 

To further explore the steps of building a web application, find out at our detailed article

Technologies & Frameworks For Web Application 

To build a web application, there are many technologies that you can use. Other than the standard requirements of domain, server, and content (text, image, video), these few tools can make the development more seamless, effective, and time-saving.    

A Web Application Framework consists of a set of code and regulations that create a foundation to build your web app. Instead of making everything from scratch (which takes tons of time), using a framework will provide a backbone for you to grow your web apps. We have reviewed 12 web application frameworks in detail with their pros and cons

  • Front-end Frameworks for Web Application: AngularJS, ReactJS 
  • Back-end Frameworks for Web Application: NodeJS, Laravel, Ruby On rails 
  • Full-stack Frameworks for Web Application: Django 

Websites can function with or without databases. However, database for web applications is compulsory to save the user data and their history. Some of the top databases are MongoDB, PostgreSQL, MySQL. We have reviewed the top 15 database for website and web app development!

Do I Need A Web Application? 

This depends on the preference and purpose that businesses want their web app to serve. Every company needs a website for brand recognition, yet a full-blown and highly developed web application is only partially necessary. As a business-to-business service provider, a manufacturing business might not need an online version.   

web app development project team
You might want to sit down with your team to decide whether to build a web app or not

Before settling for a web app for business, consider the following factors. 

  • Your business wants to sell products online;  
  • You want online software that customers can log in, see reports, and use from anywhere across the globe;  
  • You want to start a (SaaS) company;  
  • You want to cost-effective web application instead of a mobile or desktop app;  

Web applications won’t be the ideal choice for your business when:  

  • Your business focuses on selling products at a physical location;  
  • Your business is a service or consulting business;  
  • Customers are happy with receiving simple email reports;  
  • The software requires features that are only available to mobile or desktop applications;  
  • Your software tool will solely be used by users installing the software on their computers; 

Wrapping Up

The web application is a fascinating software that offers numerous benefits and advantages to its users regarding connection, maintenance, cost, and automation. While it might have some existing shortcomings, the web app is still a convenient and easy-to-use software. With that being said, SPA and PWA are the trending web apps technology and are expected to be the new face of websites and web applications with their benefits. 

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

author avatar

Anna Nguyen

A tech-savvy with 2 years of experiences in creating content on Data Analytics and Digital Transformation. I wish to share daily news, tips and ways to make businesses elevate in the data-driven age.

Recent Posts

List of 6+ Best Gaming NFT Marketplaces

List of 6+ Gaming NFT Marketplaces That You Must Check On

Do you believe in the future of NFT-based gaming? If yes, don’t...
Read More
Low Code Benefit

Breakdown the Low Code Benefits & Disadvantages for Businesses  

The larger the enterprise, the larger the workload of the development team....
Read More
best web development tool

11 Best Web Development Stack for robust web & fast deployment  

Choosing the best web development stack is a critical first step in...
Read More
web development stack

What is Web Development Stack & How it streamlines Coding? 

Deciding the suitable tech stack for your web development process is excruciating...
Read More
mean web stack

What is MEAN Stack in Web Development & Why should you use it?

Using a tech stack can shorten the development time as it provides...
Read More
Best Gasless NFT Marketplaces For You To Save More Money

4+ NFT Marketplaces Without Gas Fee To Save You Money

While adopting NFTs into a day-to-day investment, gas fees might be considered...
Read More
mern web development stack

What is MERN Stack in Web Development & Why you should use it  

Developers can leverage different tools, frameworks and even web development stacks to...
Read More
open source web development tools

40+ Open Source Web Development Tools Every Dev Should Know

Rapid web application development tools (open-source) make it easier for programmers to...
Read More
Fashion NFT Marketplace: Which are the best digital platforms for fashion enthusiasts?

6+ Fashion NFT Marketplaces: Which Are The Best For Fashion Enthusiasts?

Fashion - in general - is going places. Therefore, blockchain-related things might...
Read More
single page application seo

12 Tips to optimize SEO in Single Page Application for higher rank

Single page application and SEO have been in dissonance as most SPAs...
Read More
checklist

Progressive Web Apps Checklist & Requirements before launching  

Finishing developing your PWA feels like a huge achievement. Yet, ensuring it...
Read More
metro database

15 Best Database for Web Applications and Development in 2023  

Database for Web Applications and Development is required to ensure the functionality...
Read More
NFT Photography Marketplaces

NFT Photography Marketplace: All You Need to Know

NFTs (Non-fungible tokens) have undeniably been talk of the town lately. The...
Read More
Progressive Web Apps Architecture and Benefits

What are Progressive Web Apps: Architecture & Benefits Explained

A new door has opened for companies to engage with their consumers...
Read More
amp vs pwa which is better

AMP vs PWA: Which one is better for your website performance?  

The web world is getting more advanced with innovative technologies that help...
Read More
NFT Jewelry Marketplace: An experience or a real investment

NFT Jewelry Marketplace: An Experience or A Real Investment

NFTs (non-fungible tokens) have revolutionized many industries, including art, game, and sports....
Read More
How does NFT Marketplace work?

How Does NFT Marketplace Work?

Following in the footsteps of bitcoin as the center of digital currency,...
Read More
Wine NFT Marketplace: Everything You Need To Know

Wine NFT Marketplaces: Investing wisely with 4+ Marketplaces of Wine NFTs

It’s hard to think about the combination between wine and NFTs, yet...
Read More
accelerated mobile pages is fast like a spaceship

What is Accelerated Mobile Pages? Should we use it for faster web? 

Faster-loading websites perform better in search results, have reduced bounce rates, and...
Read More
Real Estate NFT Marketplace Everything You Need To Know

Real Estate NFT Marketplace: Everything You Need To Know

The NFT sector of the crypto economy is flourishing. Gradually the NFT...
Read More
race to progressive web apps examples

Best Progressive Web Apps Examples to learn from in 2023 

Since the Internet has accelerated in our society, businesses have been in...
Read More
web development tools for android

Top 10 Web Development Tools for Android to use on the go  

Building and maintaining a website isn't an easy job. Anything can comes...
Read More
front end web development tools

The List of 28 Best Front-end Web Development Tools 

Front-end development tools facilitate the creation of visually attractive websites and applications....
Read More
web application

What is Web Application? How it works? A Detailed Guide 

Web application has been around us for a long time, from the...
Read More
what to ask a web developer before hiring

What questions to ask a web developer before hiring: 25 Q&As

Many businesses are developing or enhancing their existing websites to digitize their...
Read More
9 Open Source NFT Marketplaces With Code Available On Github

9 Open Source NFT Marketplaces With Code on Github

As we all know, open source NFT marketplaces, like any other marketplace,...
Read More
Best 25+ Wordpress NFT Themes For Elementor In 2023

Best 25+ WordPress NFT Themes For Elementor In 2023

Building NFT Wordpress site is such an efficient approach that artists, creators...
Read More
How to create your own NFT Marketplace - 10 steps with tutorials

How to create your own NFT Marketplace (10 steps with tutorials)

Maybe you have heard about blockchain and NFT marketplace, but do you...
Read More
Top 12 Wordpress NFT Minting Plugins For 2023

Top 12 WordPress NFT Minting Plugins In 2023

Today, if you don't move forward, you've gone backward. As a participant...
Read More
Best 25+ Music NFT Marketplaces To Buy And Sell [2023 edition]

Best 25+ Music NFT Marketplaces To Sell And Buy [2023 Edition]

Music NFT marketplace has changed the mindset of music lovers, as creators...
Read More
single page application vs multi page application

Difference between Single Page Application vs Multi Page Application  

With many advanced web app technologies to choose from nowadays, it might...
Read More
Top 15 NFT Marketplace Analytics Tools That Investors Should Use in 2023

TOP 15 NFT Analytics Tools That Investors Should Use in 2023 

NFT Analytics Tools are the best ones for not only NFT individual...
Read More
single page application

Single Page Application: Definition, Benefit, Architecture & Example

With the growing number of websites and Internet users, the requirements for...
Read More
Best 23 NFT Marketplace Wordpress Themes

Best 23+ NFT Marketplace WordPress Themes For Your Consideration 

Non-fungible tokens (NFTs) are of the hour now and then, which have...
Read More
quality assurance in web development

Quality Assurance in Web Development: Benefit, Checklist and How to do  

Quality assurance in web development must be performed regularly, during and even...
Read More
mobile web development tools

Top 11 Best Mobile Web Development Tools to use in 2023

It’s not hard to notice that most companies are investing in developing...
Read More
difference between single page app and progressive web app

Difference between Single Page App and Progressive Web App    

Web applications are becoming increasingly popular due to their engaging user experience...
Read More
NFT-Marketplace-Royalties-A-definite-guide-on-how-it-works

NFT Marketplace Royalties: A Definite Guide On How It Works

NFT Marketplace Royalties are the crypto payments (typically a percentage of the sale...
Read More
Top 15+ Best Art NFT Marketplaces Designed For Artists

Top 15 Best Art NFT Marketplaces Designed for Artists 

As NFTs have been in the limelight during the past years, NFT...
Read More
What are ICO, IDO, IEO

What are ICO, IDO and IEO? 

When it comes to creating innovative ways to kickstart projects and raise...
Read More
ICOs vs STOs: Analysis And Comparison

STOs And ICOs: Analysis and Comparison

Many have known that influential firms such as Tesla, Mastercard, BNY Mellon...
Read More
web development guide

Web Development Guide for Business and Beginners: Where to start?

You might have heard someone say Web Development is dying. But the...
Read More
web application frameworks

Top 12 Best to use Web Application Frameworks and Platforms

Web Application isn't something new. Thousands of companies have leveraged this technology...
Read More
NFT Marketplace Business Model: How does it work?

NFT Marketplace Business Model: How Does It Work?

“How do NFT Marketplaces make money?” you might ask. Imagine that you...
Read More
progressive web apps frameworks

Review Top 10 Progressive Web Apps Frameworks & Technology

Although it took some time for the idea to gain traction, the...
Read More
single page application framework

10 Best Single Page Application Frameworks in 2023 with examples 

Choosing the suited single-page application framework is important because the wrong one...
Read More
How To Estimate NFT Marketplace Development Cost

How To Estimate NFT Marketplace Development Cost

“How much does it cost to build an NFT marketplace?", “What is...
Read More
good ui design examples

15+ Good UI Design Examples from top brands to learn from

UI design describe a digital product's appearance, feel, and operation. It's a...
Read More
ux design process

Detailed UX Design Process: How to work with your design team 

If you're wondering how to start a UX design process that works...
Read More
ui design process

Full Step-by-step UI Design Process with tools to use 

A standard UI design process and principles must be followed to create...
Read More
How to attract and retain senior developers to navigate Top Tech Talent Shortage

How To Attract & Retain Senior Developers To Navigate The Top Tech Talent Shortage

Table of Contents[Open][Close]1. Top Tech Talent Shortage: Overview, Statistics, And Explanation1.1. Overview...
Read More
Top 8 Must-have NFT Marketplace Features That You Need To Know

Top 8 Must-have NFT Marketplace Features That You Need To Know

Defining must-have NFT marketplace features is the indispensable yet hardest part of building an...
Read More
bad ui design

15 Bad UI Design Mistakes and Examples: What should we avoid  

When designing the user interface for your mobile app or web, all...
Read More
ux design examples

20 good UX design examples for your website inspiration

UX design is one of the most important aspects of website building....
Read More
ecommerce web development requirements

20+ eCommerce Website Development Requirements to consider

A website is extremely important for an eCommerce business since it's the...
Read More
web development tools

25+ best Web Development Tools & Software to use in 2023

Web development tools make it easy and more efficient for developers (even...
Read More
how long does it take to build an ecommerce website

How long does it take to build an eCommerce Website?  

Building an eCommerce Website can be a daunting process. There are thousands...
Read More

eCommerce Web Development Cost: Full Detailed Guide 

How much does it cost to develop an eCommerce Website? Well, the...
Read More
how to create web application

How to Create Web Application: A Comprehensive process  

After learning what a web application is and how it benefits your...
Read More
real estate web development

Real Estate Web Development: Cost, Requirements & How to  

The goal of realtors has long been to place classified ads in...
Read More
15 Best to use Web Development Platforms

Top 15 Best To Use Web Development Platforms in 2023

If you're struggling with building a website, many web development platforms in...
Read More
ecommerce web development

eCommerce Web Development: Benefits, Types and Simple Steps  

The global online market has witnessed a surge in online sales revenue...
Read More
Blockchain Developer Salaries Around The World - 2023 Edition

Blockchain Developer Salaries Around The World [2023 Edition]

Are you curious to know about the average blockchain developer salaries around...
Read More
web design process

7 steps for a successful Web Design Process with your vendors  

Aesthetics is only one aspect of a web design process. That harmonic...
Read More
frameworks for web development

Top 10 Frameworks for seamless Web Development  

Web development has now become an integral part of any business. Choosing...
Read More
web application examples

12 Web Applications Examples to learn for your web development

With the increased internet usage, web applications might be a good start...
Read More
what is content management system

What is Content Management System: Benefits, Types and Examples 

Whether a small or big firm, a content management system will always...
Read More
web development process

Understand the Web Development Process with your agency 

The web development process is more than designing and coding. A skilled...
Read More

Differences between Web Design and Web Development

Web design and web development are two different activities, yet many businesses...
Read More

Tips to choose your best Web Development Team

Every business wants a website nowadays; it’s one of the most common front...
Read More

A look into 14 Modern Web Development Trends of 2023  

Fail to stay up with current web development trends can significantly impact...
Read More

Best dating sites for over 50

Many local newspapers had online personals in the mid 1990s but were...
Read More
Partnership-Announcement-Synodus-Anatics

New Strategic Partnership Announcement: ANATICS x SYNODUS

Hanoi, Sep 19th 2022 We are thrilled to announce our strategic partnership...
Read More

5 KEY TAKEAWAYS IN BLOCKCHAIN TRENDS 2022

Blockchain has become the talk of the town lately, and it is...
Read More

The Ultimate Guide Of Retail Analytics: Definition, Types and Examples Included 

The global retail analytics industry is expected to be worth $18.33 billion...
Read More
Leveraging Predictive Analytics In Excel For Sales Forecasting

Leveraging Predictive Analytics In Excel For Sales Forecasting: How To Do It  

Sales forecasting has a substantial role in every business's success when making...
Read More
Predictive Analytics: A Completed Guide With Benefits, Models And Examples

Predictive Analytics: A Detailed Guide With Benefits, Models And Examples 

Predictive analytics is suggested to be a vital tool for businesses in...
Read More
Top 10 behavioral analytics tools and a guide to choose one

Top 10 User Behavioral Analytics Tools And A Complete Guide To Choose One

Behavioral analytics tool is changing how businesses become more profitable and serve...
Read More
What is Behavioral Analytics? Defintion, Examples & Tools

What Is Behavioral Analytics? Definition, Examples and Tools 

Every mouse click and movement on the screen reveals something about the...
Read More
Data Maturity Assessment With Models And Frameworks

Data Maturity Assessment: How-to Guide (Models and Framework Included)

Table of Contents[Open][Close]Part 1: What Is Data Maturity And How Important It...
Read More
Customer Success Stories - A case from Boody

Turning 10-Year Data Into A Single Source Of Truth With Boody  

Table of Contents[Open][Close]Who Is Boody?How They Came To Us Here Are Key...
Read More
Data Analytics For Marketing Benefits Tools And Examples of Top Brands

Data Analytics for Marketing: Benefits, Tools and Top Brand Examples  

Marketing data is everywhere. Yet, the most valuable insights are usually wrapped...
Read More
Data Monetization A Complete Guide

Data Monetization: A Complete Guide 

You may hear that data is a treasure that will do you...
Read More
Success-Story-Of-The-ICONIC

Success Story of The ICONIC: Leveraging Customer Analytics To Become A Fashion Giant

Table of Contents[Open][Close]Part 1: A Brief History Of Multi-millionaire Empire: How It...
Read More
Artificial Intelligence 101 and AI in E-Commerce

Artificial Intelligence 101 and AI in E-Commerce

A survey by Statista showed that 70% of decision-makers in the e-commerce world assumed...
Read More
Top 10 examples of Predictive Analytics in Retail

Predictive Analytics in Retail: The Best 10 Uses With Examples

Predictive analytics has undoubtedly around for decades, yet until recently, more and...
Read More
Data security Definition, Importance, Types, Methods

Data security – Definition, Importance, Types, Methods

This article will give you an overview of data security: definition and...
Read More
Top 7 Data Security Best Practices

Top 7 Data Security Best Practices

This blog will explain definition, common security threats and best practices for...
Read More
Top Ecommerce Consulting Companies & How To Choose One

Top Ecommerce Consulting Companies & How To Choose One

While some firms can build an eCommerce business themselves, others turn to...
Read More
In-store Retail Analytics: Definition, Benefits, Use Cases

In-store Retail Analytics: Definition, Benefits, and Use Cases 

When we think of analytics in business, we often think of sales...
Read More
Data Strategy A definite guide

Data Strategy: A Definitive Guide

A data strategy helps companies know how to manage and analyze data...
Read More
Retail Analytics Courses, Books & Reports

Retail Analytics Courses, Books & Reports: Resources for your knowledge

It is crucial for retailers and those who are enthusiastic about retailing...
Read More
The Future of Retail Analytics (10 trends included)

The Future Of Retail Analytics (Top 10 Trends In 2023)

Audio: The Future Of Retail Analytics (Top 10 Trends In 2023) It's...
Read More
Sentiment Analysis - A comprehensive Guide

Sentiment Analysis: A Comprehensive Guide

The power of Natural Language Processing (NLP) enables organizations to implement sentiment...
Read More
What is Data-driven culture

What Is A Data-Driven Culture and How to Create One?

One of the major shifts in today’s business world is the transformation...
Read More
What is Data Visualization?

What Is Data Visualization And Why Is It Important? 

We live in a world of Big Data, in which data visualization...
Read More
Video Analytics For Retail - Definition & Use Cases

Video Analytics For Retail: Definition & Use Cases 

Retail video analytics is becoming more than simply a loss prevention tool;...
Read More
Top 10 Data Visualization Tools

Top 10 Best Data Visualization Tools (Free & Paid)

As the value of data visualization has become widely recognized across companies...
Read More
Databases vs DataWarehouse: Similaries & Differences

Database vs Data Warehouse: Similarities & Differences

What is a database? What is a data warehouse? What are the...
Read More
What is A Database Schema? Types, Benefits, Terms Explained

What Is Database Schema? Types, Benefits, Terms Explained

In this blog, we’ll go further into database schema including database schema...
Read More
Data Warehouse Costs

Data Warehouse Costs: 3 Important Elements to Consider 

It’s essential to select the right data warehouse, business intelligence, and analytics...
Read More
What Is a Data Warehouse? Definition, Benefits, Architecture Explained

What is a Data Warehouse? Definition, Benefits, Architecture Explained

A data warehouse is essential for businesses that wish to drive engagement...
Read More
what is a data warehouse top 10 solutions compared

What is Cloud Data Warehouse? Benefits, Features & Solutions Compared

The growing demand for data warehouses as a service is propelling the...
Read More
data warehouse tutorial for dummies

Data Warehouse Tutorial: Learn from Experts with 6 Steps

Data is gathered at regular intervals from source systems such as ERP...
Read More
benefits of data visualization

What Are The Benefits of Data Visualization?

Data visualization lets us present sets of data through the use of...
Read More
Data Analytics Services for Small Business: Pricing Review

Data Analytics Services for Small Business: Pricing Review

As a small business owner, you’d better implement data analytics if you...
Read More
6 Best Practices for Small Business Analytics

6 Best Practices for Small Business Analytics

Today's successful businesses are propelled by the covert power of small business...
Read More
Data Analytics for SMEs: What You Should Know

Data Analytics for SMEs: What You Should Know

Operating in an ever-changing market, many SMEs are facing challenges and struggling...
Read More
How Your Business Can Benefit From Data Analytics Outsourcing

How Your Business Can Benefit From Data Analytics Outsourcing 

In recent decades, a lot of enterprises - large and SMEs, want...
Read More
Small Business Analytics: 4 Ugly Facts

Small Business Analytics: 4 Ugly Facts

Analytics is an important part of any business, but it's not something...
Read More
5 Data Visualization Trends in 2022

Top 5 Data Visualization Trends in 2022 and More Years to Come!

Due to the fact that technological advances are ever-changing, the future of...
Read More
7 Things to Consider When You Hire a Data Analytics Consultant

7 Things to Consider When You Hire a Data Analytics Consultant

The data analytics consulting industry is a rapidly growing market. The U.S....
Read More
Merge Data from Multiple Sources Effortlessly

6 Detailed Steps to Merge Data from Multiple Sources Effortlessly 

The advancement of technology has created many opportunities for the big data...
Read More
How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality

How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality 

Do you know that 2.5 quintillion bytes of data are generated every...
Read More
Top 6 common payment gateways for eCommerce stores

Top 6 Common Payment Gateways for eCommerce Stores

The world of online business is a fast-paced one. The ability to...
Read More
7 Huge Gaps in Google Analytics And Tools to Fix Them

7 Huge Gaps in Google Analytics And Tools to Fix Them

Google Analytics is a must-have tool in the toolbox of any e-commerce...
Read More
eCommerce advice: How to work with customers as privacy regulations are changing

Ecommerce Advice: How to Work with Customers as Privacy Regulations Are Changing

As the eCommerce industry grows and matures, consumers are becoming more aware...
Read More
Data Warehouse Trends 2022

The Latest Trends in Data Warehouse 2022 

The world has changed since the introduction of data warehouse. Data warehouse...
Read More
Searching for data to make critical decisions? Try these 8 sources

Searching for data to make critical decisions? Try these 8 sources 

Leveraging the gigantic database of your customers can help you seek insights...
Read More
5 Ways Data Science Can Boost Your E-commerce Revenue

5 Ways Data Science Can Boost Your E-commerce Revenue

The 21st century has digitized the world and provided a gigantic database...
Read More
6 Significant Impacts of Geography on E-commerce Conversions

6 Significant Impacts of Geography on E-commerce Conversions 

In online retail, e-commerce conversions happen when customers purchase products or services...
Read More
4 Insightful Books To Master Your Data Visualization

4 Insightful Books To Master Your Data Visualization 

Data analytics is like solving a puzzle. Raw data is a clue...
Read More
How Retail Analytics Can Help You Win Fraudsters

How Retail Analytics Can Help You Win Fraudsters 

Fraud has remained a big concern in the retail industry. The National...
Read More
How You Can Use Data Analytics for Better Inventory Management

How You Can Use Data Analytics for Better Inventory Management  

Inventory is the most important section of a company, ranging from different...
Read More
4 Significant Use Cases of Location Analytics in Retail

Retail Location Analytics | Definition & Use Cases 

Retail Location Analytics supports businesses with robust conditions to directly approach customers,...
Read More
10 Most Reliable KPI Tracking Software Worth Your Consideration 

10 Most Reliable KPI Tracking Software Worth Your Consideration 

With proper KPIs, you can keep track of your campaign’s performance and...
Read More
3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

KPIs are always an essential part of any business strategy on the...
Read More
2 Ways Internal Data Can Benefit Your E-commerce Business

2 Ways Internal Data Can Benefit Your E-commerce Business

Simply defined, data is helpful information that you accumulate to support organizational...
Read More
8 Best Free Google Analytics Tutorials for Beginners and Experts

8 Best Free Google Analytics Tutorials for Beginners and Experts

Google Analytics is considered an indispensable tool to every website owner. It...
Read More
3 Clever Tips to Scale Your E-commerce Businesses With Data

3 Clever Tips to Scale Your E-commerce Businesses With Data

In the cut-throat world of business, entrepreneurs must compete fiercely with each...
Read More
10 Best Free WooCommerce Analytics Plugins for Your E-commerce Website  

10 Best Free WooCommerce Analytics Plugins for Your E-commerce Website  

WooCommerce is among the popular platforms that has been revolutionizing the digital...
Read More
Sentiment Analysis and 2 Important Factors to Analyze Customer Feedback

Sentiment Analysis and 2 Important Factors to Analyze Customer Feedback

Satisfied customers are a constant source of happiness to businesses. Usually, every...
Read More
Customer behavior analytics are transforming how retailer sell online

Behavior Analytics Are Transforming How Retailers Sell Online Introduction

Behavior analytics refers to the method of collecting and analyzing qualitative and...
Read More
How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement 

How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement

Emotions are verbal and non-verbal communication cues that play an integral role...
Read More
Retail Analytics Can Boost Your Merchandising Effectiveness

2 Ways Retail Analytics Can Boost Your Merchandising Effectiveness

Physical stores have been through a great transformation due to digitalization. The...
Read More
ar in Retail Analytics

How Can Augmented Reality Be So Helpful in Retail Analytics

In the age of innovative technology, retail e-commerce presents a number of...
Read More
retail analytics use cases

Retail Analytics Use Cases: Comprehensive Guide

Table of Contents[Open][Close]What is Retail Analytics?Effective Use Cases For Retail AnalyticsRetail Analytics...
Read More
retail analytics

How to Boost Conversion Rates With The Use of Retail Analytics

The rapid growth of the retail industry comes with big data and...
Read More

4 Effective Ways to Collect Customer Feedback for Analytics

Understanding the importance of customer feedback helps businesses have a full view...
Read More

4 Ways to Use Speech Analytics for Better Customer Engagement

A significant challenge for any business is getting deep insights about customers...
Read More
data science in retail

Data Science in Retail | Use Cases & Famous Projects

Data science employs specific methods, processes, algorithms, and systems to draw insights...
Read More
secrets of online shopping behaviors

3 Big Secrets of Online Shopping Behaviors You Must Know

Customers have certain online shopping behaviors that businesses in the e-commerce industry...
Read More
Customer Feedback Analysis

Detailed Customer Feedback Analysis Guide 2022

Customers have been leaving feedback more than ever before, and businesses amass...
Read More

Comment 8

  1. Awesome! Information. Great work thanks for sharing such useful information. keep it up all the best.

    1. Thank you Avli.

  2. Thanks for your blog, nice to read. Do not stop.

    1. Sure. Hope it helps!

  3. This blog was… how do you say it? Relevant!! Finally I’ve found something
    that helped me. Kudos!

    1. Thank you for your support! It means a lot.

  4. Awesome post.

  5. Valuable information. Fortunate me I found your web site unintentionally, and I’m surprised why this coincidence did not took place earlier!

    I bookmarked it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Search here...

Search here...

Get a fully-stacked data team within 47 hours without making a hire. Our team of data experts help build your data infrastructure, create your metrics and much more. Available from day 1, so you can get a world-class data setup in record time.

Contact Us