- Sales by Channel
The dashboard allows users to select a channel to view its performance details. Net sales of each channel is broken down by collections, by geographical locations and also by months for comparison purposes – in this case, the Basic collection stands out as the best-seller of all in all channels and B2C sales brought in by Amazon and eBay have been increasing steadily in the chosen period.
| Goals | Questions to ask | Dashboard views |
| Understand customer’s purchasing habits | What channels do B2C customers prefer to buy from the most? What regions from which B2B customers spend the most on our products? | B2C Channel – $ Net Sales B2B Channel – Avg Spend per month |
| Inventory and marketing planning | Which product has brought in most sales yesterday by units and values? | Top Product (Units) Top Product (Dollar) |
| Assess collections’ popularity | What collections are the best sellers in each channel? | $ Net Sales by Collections |
| Track channels’ sales over periods | How have B2B and B2C net sales advanced in the last month, last 3 months and last 6 months? | Rolling Sales |
*Key Terms
Rolling sales: Rolling sales over a period is the total sales amount in that period. As the sales of a period “rolls” forward each month, the amount from the latest month is added.
