The dashboard allows users to select a channel to view its performance details. Net sales of each channel is broken down by collections, by geographical locations and also by months for comparison purposes – in this case, the Basic collection stands out as the best-seller of all in all channels and B2C sales brought in by Amazon and eBay have been increasing steadily in the chosen period.  

GoalsQuestions to askDashboard views
Understand customer’s purchasing habits What channels do B2C customers prefer to buy from the most? What regions from which B2B customers spend the most on our products? B2C Channel – $ Net Sales B2B Channel – Avg Spend per month
Inventory and marketing planning Which product has brought in most sales yesterday by units and values? Top Product (Units)
Top Product (Dollar)
Assess collections’ popularity What collections are the best sellers in each channel?  $ Net Sales by Collections 
Track channels’ sales over periods How have B2B and B2C net sales advanced in the last month, last 3 months and last 6 months?  Rolling Sales 

*Key Terms

Rolling sales: Rolling sales over a period is the total sales amount in that period. As the sales of a period “rolls” forward each month, the amount from the latest month is added. 

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