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Product Returns
This report gives a visual representation of your product return data and displays it in an easy-to-understand form. With the product returns dashboard, you can gain valuable insights into return patterns and customer behavior, helping you make better decisions about pricing, products, the customer experience, and more. The business could achieve the below goals:
- Track returned product rate
- Frequently returned products
- Common return reasons
- Preferred methods for returning products
| Goals | Questions to ask | Dashboard views |
| Track returned product rate | Is returned product rate high or low? | Returned Quantity/ Revenue Rate |
| Frequently returned products | What are frequently returned products? | Returned Quantity/ Revenue by Category, Style |
| Common return reasons | What is the most common reason? Can it be improved? | Return Reason |
| Preferred methods for returning products | Customers prefer Exchange or Refund method? | Total Returns by Return Type |
*Key Terms
Exchange:
Customers return goods and exchange for other products, partial refund is possible
Refund:
Customers return goods and business refund the customers
Returned Quantity/Revenue Rate:
Ratio of quantity/revenue that customers returned to total quantity/total revenue
Product Returns Report
- This report helps business identify the most returned categories and products. It is important to pay attention to quality control of these products and it must be meticulous, since it directly impacts the value of the product and the revenue generated for the company.
- Tracking product return rates can give insights into your customer preferences. The key in managing returns is to manage customer expectations and avoid a refund by exchanging the item for another one that suits your customer better.
- Examining the different reasons why your customers return the products they have purchased can generate great benefits for your e-commerce.
Conclusion
When a customer returns your product, your reputation is at stake. It is critical that you understand why products are returned as well as how to prevent future returns. Implementing a Product Returns Analysis dashboard will help you uncover product defects and/or quality flaws that otherwise may not have been captured during the manufacturing process.
