About This Role
- We’re looking for a Content Marketing Strategist — not just someone who writes, but someone who thinks in journeys, not posts.
- At this role, you won’t be told what to write. You’ll be trusted to build a strategic content system that drives impact, not just impressions. You’ll shape the voice of our brand, influence decisions across sales and marketing, and create content that helps prospects become long-term partners.
- Here, your creativity will not be limited by rigid briefs or legacy mindsets — but amplified by a team that values experimentation and bold ideas.
What You’ll Do:
- Define and execute a comprehensive content marketing strategy tailored for B2B/outsourcing clients.
- Research and maintain an SEO-driven keyword list to guide content production for target markets.
- Develop and manage a content calendar aligned with marketing funnels and sales goals.
- Create and optimize BOFU content (landing pages, case studies, whitepapers, solution pages) to maximize conversion.
- Drive thought leadership initiatives through blog posts, insights, podcasts, and industry research.
- Collaborate with designers, developers, and video editors to produce engaging multimedia content.
- Analyze performance metrics (organic traffic, bounce rate, lead conversion, engagement) to iterate and improve.
- Run A/B tests to optimize page layouts, headlines, and CTAs.
- Work closely with the Sales and Demand Gen teams to align content with lead nurturing and MQL generation.
- Manage external collaborators: industry influencers, guest writers, and third-party media partners.
- Repurpose and scale existing content across formats and channels (blog, LinkedIn, video, newsletter, etc.).
Who You Are:
- 3 years of experience in content marketing, digital marketing, or SEO.
- Experience working in IT Outsourcing or B2B technology industries.
- Strong grasp of SEO fundamentals, keyword strategy, and content performance tracking.
- Demonstrated success in developing and executing BOFU content strategies.
- Excellent written and verbal communication skills in English.
- IELTS 6.0+ or equivalent English proficiency.
- Proficient in SEO/analytics tools (Ahrefs, SEMrush, Google Analytics, GA4, etc.).
- Experience managing content across blogs, landing pages, social media, video, and more.
Core Competencies:
- Strategic Thinking: Able to align content with marketing and business objectives.
- SEO & CRO: Skilled in keyword research, on-page SEO, and conversion optimization.
- Thought Leadership: Able to produce expert-level, value-driven content.
- Multi-Channel Execution: Capable of managing content across various platforms and formats.
- Data-Driven Mindset: Ability to analyze content metrics and iterate for better performance.
- Collaboration: Excellent cross-functional coordination with Sales, Product, Design, etc.
Why You’ll Love This Role:
- Salary: Attractive and negotiable based on candidate’s experience and suitability for the role.
- 13 months’ salary + annual salary review (twice a year).
- Free dress code – You’re free to choose the style that makes you feel most confident and comfortable
- Bonus for 4 major holidays each year
- Annual trips, monthly/quarterly team building
- A chance to build not just content — but a voice that connects strategy, brand, and business impact
- Freedom to own the full content lifecycle: strategy → execution → optimization
- A creative playground where ideas are not just welcomed — they’re expected
- Work closely with Sales, Product, and Marketing Leadership — your content will matter
- A clear growth path: from executor → strategist → brand voice owner
- A flat, youthful, and comfortable working environment
- Friendly, innovative, and supportive culture, Self-management is appreciated
- Union benefits, Social insurance, health insurance as per government regulations.
- BSH health insurance package. Annual health check-ups.
