Behavioral Analytics

Every mouse click and movement on the screen reveals something about the user’s habits. This information can be utilized to attract new potential customers to your business better. Understanding customers’ behavior is a crucial key to providing the best service. Instead of guessing and providing things unintentionally, Behavioral Analytics allows you to discover precisely how your customers interact with your product. With this data, you can continuously improve, adapt, and shape your product to provide the experience that your customers desire.

For a better understanding of this strategic approach, this article is a complete information package that informs behavioral analysis definition to its practical examples and some prominent tools to regenerate business performance. 

Behavioral Analytics Definition

Behavioral analytics is a sub-field of data analytics that provides insights into people’s actions. Business can uses behavioral analytics to optimize opportunities and achieve specific business outcomes and goals. It uses large amounts of raw data from users when they visit social networking sites, game applications, marketing, and retail websites. It requires a much deeper examination of user behavior than basic metrics such as the number of users or pages viewed.

Some Examples of Digital Users can be Used for Behavior Analytics

  • Making an account 
  • Filling in a form 
  • Performing a song 
  • Cart adjustment 
  • Buying a subscription 
  • Typing in search engine 
  • Scrolling time 

These behaviors are event-based analytics to reveal user preferences, intentions, and habits. This algorithm helped increase engagement and customer retention, as well as offer customer better value. 

How Does User Behavioral Analytics Work

The foundation of behavioral analytics is hard data. It uses the massive amounts of raw data which people generate while using social media, gaming applications, marketing, retail sites, or applications. This data is collected and analyzed before being used to make certain decisions, such as how to determine future trends, business activity, or ad placement.   

Your analytics platform should collect user behaviors from your product and a data warehouse or CDP, and it should integrate with other tools such as social and email messaging systems. The behavioral data can then be visualized using a dashboard or reporting system.  

How does User Behavioral Analytics work

After gathering behavioral data, you must define the specific business goals and objectives you wish to achieve. These objectives are specific to your company and product, but retention, conversion, and engagement are almost universal across industries. It will be much more difficult to draw insights from behavioral data if you do not have specific short- and long-term business goals.  

Finally, your primary goal should be to learn as much as possible about your customers: what they want, what they don’t like, and what keeps them engaged.

When certain groups’ behaviors are examined, user patterns and tendencies emerge. Cohorts can be segmented on specific behaviors to discover opportunities to improve the entire customer journey. 

Significant Benefits Of Behavioral Analytics For Your Business

Target the Right Type of User

If user behavior is unclear, such as users not converting or engaging, you’re most likely targeting the wrong audience. User behavior informs you about the types of visitors who transform the most and those who convert the least; understanding this distinction can help determine who you should market to. This observation should be made over a long enough period to determine which actions are habitual and which are meaningless variables that have no bearing on the overall evaluation. 

Save Time and Budget

Once you have data on user behavior, you won’t have to waste time assuming which features on your site will attract and persuade visitors to convert. Through this powerful and well-researched data, you know exactly what users want. User behavior can also suggest where you should conduct A/B Testing, which we’ll discuss in the following section of the article.  

Furthermore, you can contact users directly and learn about their experiences with your product through interviews, identifying their challenges and problems. Combining A/B testing insights with qualitative data allows you to make better product decisions. 

Influence Future Behavior

Knowing your current users’ behavior provides insights that will help you create the right products and influence more future users. You can quickly identify users’ roadblocks that prevent them from converting or returning to your service. For example, if you notice that people are abandoning the lead gen form after they reach the physical address field, you should either make that field optional or remove it for future users. 

In a nutshell, by identifying key challenges in design sprints and speeding up the iterative process of creating something useful for your audience, you will be able to make better product decisions. 

Know Your Best Marketing Sources

Understanding how users find your site to improve marketing and conversions is critical. When you know where most of your users go and convert, you can prioritize that source to increase sales and revenue significantly. On the other hand, you must identify the source from which the user never converts so that marketing efforts can be directed elsewhere for better results. At this point, the various geographical and cultural factors will assist you in determining the correct type of service and product that customers require to capitalize on the opportunity. 

Who Should Use User Behavioral Analytics

The new currency of modern business is data. Everyone should be able to use behavioral analytics to drive their business, regardless of industry. When marketers, product managers, and data analysts use behavioral analysis tools, they can begin to see their customers as people rather than a set of data points.  

Marketing Team

Marketers can use behavioral data and analytics to maximize campaign effectiveness, improve customer acquisition, and increase customer lifetime value (LTV). It is essential for marketing teams to understand which campaigns are successfully increasing engagement and revenue. A marketing team, for example, that sends out an email campaign to increase blog traffic can track the success of the email, the number of visitors to the blog, and which blogs are getting the most views.  

Marketing team

Marketing teams can use behavioral analytics’ outcomes to: 

  • Optimize customer acquisition by comparing and focusing on the most beneficial channels and campaigns. 
  • Increase customer LTV by identifying the common characteristics and behaviors of the most loyal customers. 
  • Increase customer retention by understanding where, how, and why they engage throughout their lifecycle. 
  • Create dashboards on the cloud to track and share important KPIs throughout the customer journey. 
Explore how Marketing Data Analytics can accelerate Marketing team’s efficiency

Customer Service Team

Similar to Marketing team, the Customer Service team could harness the full potential of behavioral analytics. The team stands at the forefront of delivering exceptional customer experiences.

Here is how customer service team could leverage behavioral analytics to:

  • Provide personalize service, tailored interactions and product recommendations by understanding each customer’s preferences, past interactions and even browsing history on the web.
  • Get more predictive issue resolution by deeply analyzing customer behavior. For example, if a customer repeatedly visits the FAQ section on the website but hasn’t found a solution, the team can reach out with additional assistance before the customer contacts them with a problem.
  • Allocate resources effectively for quicker responses during peak hours based on the ability to to analyze the customer behavior patterns. The team could determine better when customers are most likely to come to the store, allowing for well-organized staffing to enhance customer service quality.
  • Support the marketing team to work on more targeted marketing campaigns. Behavioral customer data can be used to segment customers into different categories, based on their behavior, such as frequent buyers, occasional visitors, or those who abandon their shopping carts. And the customer service might be the last check for any targeted campaigns that marketing team proposes, either it is true or feasible for further actions.
  • Identify which areas they need to improve. Without behavioral analytics, it is not easy to identify areas of improvement, most of them are normally based on gut instincts, or personal references. With the assistance of customer feedback and sentiment analysis, the team can readily pinpoint areas that require enhancement and take actionable steps to improve their service.

Product Team

Product team can use behavioral data and analytics to create a product roadmap, improve user engagement, and decrease churn. For example, suppose you’re a product manager at an app developer who wants to track the performance of a new feature on an app. In that case, behavioral analytics can help you isolate users who have used the new feature that led them to use it. If the new feature fails to engage users, the product team may be able to identify friction points. 

Product teams can use behavioral analytics’ outcomes to: 

  • Understand and map user behavior throughout the entire customer journey. 
  • Iterate quickly on product implementations by measuring real-time user engagement. 
  • Proactively isolate and identify user behavior that results in higher retention and lower churn. 
  • Create dashboards on the cloud to track and share important KPIs throughout the customer journey. 

Data Team

Data analysts can use behavioral data to perform complex analytics without having to create complex SQL queries or analysis capabilities that SQL does not provide. This frees up time for business users to work on other projects and streamlines their workflows. For example, if you want to create a report on conversion time versus new features, you can use a conversion over time funnel and mark the dates when new features were rolled out. 

Data teams can use behavioral analytics’ outcomes to:  

  • Conduct real-time behavioral analyses that SQL cannot. 
  • Break down data silos and analyze the entire customer journey in context. 
  • Allow your organization to incorporate data-driven decisions into their daily operations, allowing you to focus on other projects. 
  • Create dashboards on the cloud to track and share important KPIs throughout the customer journey. 

Here are some prominent advantages for these authorized people in summary. 

Tools For User Behavioral Analytics

1. A/B Testing

A/B testing tools enable you to test changes to your website or app to determine which variation performs the better conversion, resulting in more clicks, signups, sales, and so on. It is also useful when testing a hypothesis developed based on previous user data or insights.  

For example, suppose you want more users to upgrade their subscription to your product and believe that a shorter form will remove barriers and result in more upgrades. To determine whether your hypothesis is correct, you split the current version with eight fields against a test variation with five fields. 

2. Session Replay Tool

Session replay tools display actions taken by real visitors while browsing your site or app, such as mouse movements, clicks, taps, and scrolling. 

Viewing session recordings is similar to peering over your users’ shoulders as they interact with various pages, CTA, headlines, copy and images. You can see what they do before leaving your site or app, and what they pay attention to or ignore.  

For instance, suppose you have a page with a low conversion rate, but high traffic and time spent on the page. Session replays will reveal whether users scroll up and down looking for something, rage-click on an element, or attempt (and fail) to open the interactive menu that would provide them with the information they need to take action. 

3. Heatmap Tool

Heatmap tools provide a visual, color-coded representation of the website or product pages and elements with which users interact the most in the rank of rating correspond. The more engagement is paid to the area, the hotter color is presented.  

heatmap tool

You’ll be able to see whether users, or as a group, reach vital content, click on links and buttons, or are distracted by non-clickable elements. To get the information you need, use scroll heatmaps, click heatmaps, and move heatmaps.  

For example, suppose you’re using your CTA to present crucial content and want to know if people are clicking on it. A heatmap of clicks can reveal the harsh reality: only 0.04% of users on that page clicked that button. With that information, should you remove the button or optimize the content of your CTA? Even though the decision is all up to you, acknowledging your button needs adjustment is better than believing it works perfectly. 

You can also use heat map tools to track customer behaviors while shopping in-store. With the data collected, you can identify which products attract the most customers and which are less likely to.

4. Feedback Analytics Tool

Feedback tools are a top priority for online businesses, as they have become essential to customer experience initiatives. These customer feedback tools enable visitors to communicate directly about their customer experience while avoiding interruptions to the online journey. They are also excellent for gathering ‘in-the-moment’ feedback. Customers can tell you why they’re abandoning their cart, leaving your site, or what is preventing them from acting.  

Depending on the context, you can ask your users closed- or open-ended questions, and even request a rating with surveys such as Net Promoter Score or Customer Satisfaction.  

For example, you want to improve your homepage but are unsure of the problems. You may display a mini on-page survey asking visitors to take part in a stress-free multiple-choice question about their surfing experiences.   

5. Cohort Analytics Tool

Behavioral Cohort is a subset of behavioral analytics that analyzes all data within an eCommerce platform, web application, or online game rather than looking at a single unit of mentioned platforms. Cohort helps businesses groups their customers and users by identifying the sharing characteristics or experiences. With the data given, decision-makers can easily offer attractive incentives for each group to keep their stay.  

Thus, cohort analysis is a powerful tool to enhance user retention. This enables you to create more accurate profiles of your users’ interests and needs.  

For example, all users who read reviews before purchasing a product. This act can answer intriguing questions such as: 

  • Do users who read reviews have a higher conversion rate than users who don’t read good reviews? 
  • Are users more engaged in longer sessions and spend more time in the app with fewer skips? 
Read more: Top 10 User Behavioral Analytics Tools And A Complete Guide To Choose One

5 User Behavioral Analytics Examples From Top Brands

1. NBC Increases Retention with Behavioral Cohorts

For NCB Universal’s media and entertainment manager, behavioral cohorts were a beneficial tool to enhance user experience, especially on streaming applications.  

By analyzing customers’ groups, they quickly make critical adjustment where it is needed. NBC discovered that by displaying a user’s personal watch history on the app’s homepage, they could personalize the streaming engagement. NBC reminds their users about unfinished shows, offers them instant access instead of name searching or simply suggests a rewatch of users’ favorite shows. 

NBC Increases Retention with Behavioral Cohorts

This enhancement doubled retention on the customer journey’s Day 7 benchmark. NBC also used cohorts to test changes to their homepage as part of a product experiment. They began the test by only introducing changes to a small segmented cohort. NBC updated the homepage for all users after noticing that the changes resulted in a 10% increase in viewership. 

2. Seamless Product Management with Apple

Apple is a leading technology company that offers its customers a wide range of products. Despite this, the company faces many technical issues and relies on customer behavior analytics to solve them and develop new products.  

First, it determines its target audiences through various surveys, websites, and other methods. They also identify the user, their needs, and why they choose specific products. It also assists the company in detecting any issues, pain points, or bottlenecks that may impede a user’s experience. As a result, they obtain this information and address the problems contributing to customer loyalty.   

Apple also employs customer behavior analytics to create new products and close the gap between users and their needs. 

3. How Amazon Accelerates Sales with Behavioral Analytics

Amazon is a multinational corporation that provides a wide range of products, services, and solutions in various fields. Furthermore, it is a widely known customer-focused e-commerce platform that provides personalized experiences to its shoppers. One of their strongest aspects is the algorithms and machine learning that recommends high-quality and approved products to customers.  

The company employs customer behavior analytics to identify user intent based on the search, view, add to cart, and purchase. By doing this, they suggest the right product to the right customer and sometimes at the right time. Amazon also allows customers to compare different products in terms of similar price ranges. This only helps their personalized recommendations work better. The behavioral analytics tools will analyze the users’ budget and suggest the most feasible price range for their next shopping. 

The end purpose of Amazon when using behavior analytics is to boost sales. A good product suggestion makes a shopper think, “Well, I might need this.” An approachable price makes a shopper less reluctant to buy. Behavioral Analytics is a valuable solution for e-commerce or retail businesses to push up appropriate products to meet customer needs. 

4. Enhance User Experiences with Behavioral Analytics from Netflix

Netflix is a data-driven company that forecasts and analyzes its customers using various metrics and insights. The company provides personalized services to its customers through its platform by making recommendations based on their Wishlist or stopping-by movie. Not only does it employ data to identify the most current trends, but it also tailors its content accordingly.

Enhance user experiences with Behavioral Analytics from Netflix

Netflix did not just present themself as cinematographers, but they did produce their shows and series to engage the platform’s viewers. Their service users span many ages, and most are young people, so they are regularly active on various social media platforms such as YouTube, Instagram, and Twitter. As a result, the company is increasingly creating personalized advertisements for audiences who prefer specific genres. 

5. Under Armour Successfully Increases User Engagement

Under Armour wanted to learn how their mobile experience can help users achieve their health goals. Yet, their product analysts were required to go through a time-consuming, repetitive process that drained company funds while failing to achieve the desired effect.  

With the user behavior analytics solution, Under Armour can now quickly test assumptions, access data, and respond. They discovered that their race training plan received low user engagement. To remedy the situation, they modified the plans to include a variety of goals, ranging from basic running to cardiovascular fitness, to appeal to a wide range of audiences. These changes have greatly pleased users, increased free-to-paid conversions, and improved user retention. Compared to before, the training plan features used by paid users have tripled.  

Behavioral Analytics vs. Business Analytics

The two terms “behavioral analytics”, “business analytics” might give you a little bit confusion. Business analytics has a broader focus on various aspects of business intelligence, such as who, what, where, and when. In contrast, behavioral analytics narrows its scope, enabling the extraction, prediction, and determination of errors and future trends from seemingly unrelated data points.

Here is the table summarizing the key differences between behavioral analytics and business analytics:

  Behavioral Analytics Business Analytics
Purpose Gains customers’ insights into their preferences, intentions and habits for better understanding customer behavior. Provides insights for every aspect of the business including business performance, customer behavior, market trends and operation efficiency.
Focus Concentrates mostly on understanding individual and group behaviors, in both offline and digital environments Encompasses a wide range of business data, from different sources, to answer “who, what, where, when” questons.
Data Sources Data mostly comes from users’ interactions and touch points, such as clicks, page views,… Data draws from a wide variety of sources, such as customer databases, spreadsheets, financial reports, and market research data,…
Applications Often used in Marketing and Customer Service departments. Utilized across different functions, including finance, marketing, operations and strategy
The table illustrating the key differences of Business Analytics and Behavioral Analytics

Wrapping Up

In a digitally driven world, businesses must build customer loyalty and identify their needs in order to provide more solutions. Behavioral analytics data should be used to improve your product, satisfy customers, and improve key performance indicators. The purpose of using behavioral analytics depends on your objectives, but conversion, retention, and engagement factors are extremely crucial to increase business efficiency. Having provided some prominent real case examples, you should examine and learn from that experience for your own company to adjust your customer engagement strategy. To save time and enhance productivity, Synodus, a dedicated technology partner, is willing to offer a wide range of advanced and professional technology solutions for your business steps. 


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author avatar

Anna Nguyen

A tech-savvy with 4 years of experiences in creating content on Web Development, Low-code and Digital Transformation. I wish to share daily news, tips and ways to make businesses elevate in the data-driven age.

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Creatio Studio is commonly used for low-code development. Learn about its features, pricing, and best use cases for optimized business deals
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ai tools for developers

15 AI Tools for Developers That Improve Productivity Instantly 

List of top high-performing AI tools for developers to enhance code quality and shorten software development and testing process
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low code for public sector

How Low-code Empower Public Sector To Fight Low-tech  

Explore how low code empowers public sectors to innovate, streamline operations, and enhance citizen engagement in the digital age.
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supply chain low code

How Low-code Fits Supply Chain: Benefit, Use Cases & Top Platforms 

How using low code for supply chain and logistic industry can improve performance & operation efficiently with recommended platforms.
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low code chatbot development platform

10 Low-code Chatbot Platforms That Modify Customer Services 

Low code chatbot can level up your company performance while relieving the burden of lengthy development. Here’s the top platforms to use.
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low code application development

Low-code Platform For Application Development: Win Or Lose? 

Learn the gain and pain, the process of using low code for application development. We also suggest these 5 tools to use
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How Much Does Low-code Development Cost?

Low-code is a technology in which applications are created using visual tools...
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Low Code Web App Builder

Top 10 Low-code Web App Builder to Replace Traditional Coding

Explore top open-source and free low code web app builders for effective, efficient low code web application development
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Low Code Website Builder

Top 10 Low-code Website Builders Review (Pricing + Features)

Wix, Shopify, or Weebly. You might hear of them or intend to...
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low code data science

Low-code Data Science: When Data & Rapid Development Align 

Low Code and Data Science can be applied altogether for in-depth analysis, seamless data science deployment and impactful extraction of information.
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Seamlessly Connect Systems With These 9 Low-code API Builders

Explore top low code API builders enhancing API development and integration, enabling swift and efficient REST API creation.
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retail customer analytics

Customer Analytics In Retail: Understand To Serve Better

Customer analytics is a must if retailers want to serve their shoppers better. Discover more about customer analytics, and how to effectively apply it in retail
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prescriptive retail analytics

6 Use Cases Of Prescriptive Retail Analytics (Examples Included)

Retail analytics offers a data-driven approach to decision-making in an industry that...
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Predictive Analytics In Retail

10 Ways To Apply Predictive Analytics In Retail

The retail sector is undergoing a revolution thanks to the appearance of...
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Weather Analytics: How It Could Affect Your Retail Business

Weather Analytics: How It Could Affect Your Retail Business

Weather analytics is a powerful tool, which is expected to significantly impact...
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Retail Analytics Challenges

7 Retail Analytics Challenges And How To Overcome Them

Retail analytics has become such a powerful tool for retailers to understand...
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low code cloud

Low-code For Cloud Development: Can They Go Hand-In-Hand? 

As the cloud world is transitioning, learn the difference between using low code cloud development and traditional cloud, how to utilize it, and top platforms to use.
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low code database

8 Low-code Database For Logical Management & Analytics

The top low code database platforms to use for data management, integration and development. Learn about their prices and main features.
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low code digital transformation

5 Ways Low-code Disrupts Digital Transformation & What You Can Learn

Discover how low code digital transformation elevates businesses, what it did and did not surpass the customary way, and platforms that you might consider for your business’ further upgrade.
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low code saas

Low Code For SaaS Development: Use Cases & Top Platforms 

Explore Low Code for SaaS development: its advantages, successful stories, top platforms, challenges, and steps to build your own SaaS.
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low code internal tools

9 Low-code Internal Tools To Step Up Your Performance

Explore the best low code internal tools builders to optimize your operation and management with robust application with a few clicks.
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Vide Analytics In Retail -The Most Comprehensive Guide

Video Analytics In Retail: The Most Comprehensive Guide

Video analytics has revolutionized how businesses operate in retail sector. Retailers now...
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9 Representative Retail Data Analytics Use Cases & Examples

9 Representative Retail Data Analytics Use Cases & Examples

Success in the rapidly evolving digital era undoubtedly depends on data-driven research,...
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The Role Of Data Analytics In Retail Industry

How Data Analytics Is Empowering And Transforming Retail Industry

In today's digital age, data is considered the new money, and industries...
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Benefits Of Retail Analytics

Unlock The Power Of Retail Analytics: 9 Benefits You Can’t Miss

Retail analytics is the practice of monitoring every aspect of business, including...
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Retail Analytics Framework

4 Major Areas Of Retail Analytics Framework That You Must Notice

Retailers and businesses should rely heavily on data-driven customer information in order...
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Best Retail Analytics Software & Tools

Best Retail Analytics Software & Tools To Use In 2024 (Updated)

The future of retail lies in the hand of data analytics software...
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low code bpm

Why You Should Use Low-code BPM To Improve Workflow

You should know low code BPM platforms with their helpful key features and how to run it smoothly for your business.
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bpm vs low code

BPM vs Low-code: Which Is Superior For Digital Transformation?

Getting to know more about the difference between BPM vs Low-code. How can they work together to improve digital transformation.
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low code etl

What Is Low-code ETL & How Does It Replace Manual ETL?

What is low code ETL and how different is it from manual ETL? Learn about its benefits and the suitable platform for different usage.
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low code data integration

Centralize Everything With Low-code Data Integration: Top 5 Tools

Discover the capabilities of low code data integration, its features, competence against opponents, and the top platform to choose.
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power apps low code

An Honest Review of Microsoft Power Apps Low-code

Discover how Microsoft Power Apps low code approach transforms businesses across industries, driving digital transformation and boosting efficiency.
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it outsourcing risks

12 IT Outsourcing Risks and Ways to Manage Them 

Learn the IT Outsourcing risks and challenges. 12 ways to prevent and mitigate the effect of it for better partnership and development.
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low code crm

Why Low-code CRM Is A Better Alternative For Growth & Retention

Discover the benefits of low-code CRM platforms, how they transform businesses, potential obstacles, and best practices for success.
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low code developer salary

Comparison of Low-code Developer Salary Between Countries

Discover the low code developer salary, essential skills to look for, where to hire them and why they are in high demand.
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blockchain development companies in usa

Top 15 Blockchain Development Companies In the USA

This article explores the top 15 blockchain development companies in the USA (using 8 factors) and the benefits of outsourcing to Vietnam.
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10 Best-to-use Low-code AI Platforms For Automation & Analytics

Low code AI is a considerable solution for any business that wants to create functional process automation and good analytics in a short time.
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low code development companies in asia

Curated List of Best 8 Low-code Development Companies In Asia

Discover the top low code development companies in Asia and what set them apart from their peers in other regions in the world.
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Is Low code Development the future? What to prepare for?

Is Low-code Development The Future? What To Prepare For?  

Is Low Code the future? Learn how to leverage this emerging technology to open your opportunities as a business and developer.
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Native vs Hybrid vs Cross-Platform

Native vs Hybrid vs Cross-Platform: The Three-Way Crossroads 

What to choose: Native vs Hybrid vs Cross-Platform for your product and software development? Learn more with our deep analysis and comparison
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fixed price vs time and materials

Fixed Price vs Time and Materials: Which Is Best for Your Budget?

Analyzing how fixed price vs time and materials could fit your firm, avoid cost overrun and underperformed results with our comparison.
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fintech trends

12 Emerging Fintech Trends That Shape 2024 & The Future (+ Statistic) 

Learn the global fintech trends of 2023 and upcoming years with detailed analysis and statistics to bulletproof your business into the future.
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Popular NFT Use Cases In 8 Different Indutries To Follow

Popular NFT Use Cases In 8 Different Industries To Follow

We all know that NFTs (non-fungible tokens) are digitalized assets being stored...
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outsourcing blockchain development

Outsourcing Blockchain Development Services: 2024 Guide

This comprehensive article will guide you through how to outsource blockchain development with ease. We provide you with tips and even pitfalls to avoid when outsourcing.
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decentralized nft marketplace

Best 15+ Decentralized NFT Marketplaces To Check On 2024

Please glance through a list of potential decentralized NFT Marketplaces before making any investments in NFTs, as it really helps to make better investing decisions.
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nft use cases in financial services

Essential NFT Use Cases In Financial Services You Should Know

Besides a wide range of possible uses of digital art and sports memorabilia, NFT technology may be used for financing purposes, including NFT-backed loans, insurance, investments, right ownership, debt management, etc. Let’s figure out the NFT use cases in financial services in this article.
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dynamic nft

Dynamic NFTs: A Full Guide For Everything You Need To Know

The application cases and functionality of non-fungible tokens (NFTs) have expanded along with their popularity. And the brand-new type dynamic NFTs are also gaining much attention because they can alter over time while many other NFTs are static. Let’s discover every aspect of the dynamic NFTs through the post below.
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The Future of NFTs – What Is Waiting for Us in 2024? 

NFTs (Non-fungible tokens) have unlimited possibilities, which lead to multiple outcomes ahead. Do you wonder what the future holds for NFTs?
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low code development companies in europe

8 Low-code Development Companies In Europe To Work With

Detailed review of the top low-code development companies in EU on their hourly rate, low-code services and industry-focus.
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low code agile

Low-code & Agile Development: A Match Made In Heaven 

Discover how low code optimizes agile development with rapid deployment and streamlined maintenance for better organizational performance.
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low code trends

11 Low-code Development Trends That Are Worth Considering In 2024

Learn the top 10 Low code trends to leverage the best strategies and features of this emerging technology in 2023 and coming years
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low code challenges

Prep Yourself With 10 Low-code Challenges (+Tips To Solve)

Actively identifying low code challenges beforehand is one of the wise ways that you should do before leveraging the technology
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low code development company

Top 10 Custom Low-code Development Companies To Work With

Synodus' list of the top Low Code Development Companies to work with in application development, process automation & digital transformation.
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mvp software development company

Top 10 MVP Software Development Company for Your Next Project 

Discover the top 10 MVP software development company and select the best one to transform your ideas into tangible products.
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POC vs MVP vs Prototype

POC vs MVP vs Prototype: How Do They Differ and Relate?   

Learn the differences between POC vs MVP vs prototype, and how to leverage best of each to create a winning product before launching.
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MVP Software development

MVP in Software Development 101: Explain Like I’m 5  

Detailed guide on MVP Software Development: what it is, its types, who to use it, how to develop and measure the success of an MVP
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low code features

18 Must-have Low-code Features For High Quality Development  

Our list of all must-have low code features in programming, data analytics and integration for better development and robust application.
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low code for enterprise

Using Low-code For Enterprise: Benefits, Downside & How To 

Discover the best use cases and benefits of low-code for enterprise in accelerating growth and ensuring sustainability.
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low code automation

How Does Low-code Workflow Automation Stand Out?

Low-code workflow automation is a buzzword gaining traction in recent years a...
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mvp software development example

18 Examples of MVP in Software Development: Learn from Top Brands

Learn from the successful MVP software development examples and use their tips and tricks for your product development and startup launching.
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low code erp

What Is Low-code ERP & Will It Replace Traditional ERP Platforms?

Is Low Code ERP better and can replace legacy ERP in managing day-to-day business activities effectively, let’s find out with this blog
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nft developer for hire

The Complete Guide of How To Find The Best NFT Developers (2024 Edition)

Want to find the best team of NFT developers for hire? Then check out this complete guide to find the best NFT developers firm for your business.
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travel nft

Travel NFTs: Everything you need to know (2024 Edition)

Travel NFTs are quickly becoming the best way to promote tourism-related services. Therefore, we will cover everything you need to know about Travel NFTs.
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how to start nft business

How To Start NFT Business With These Brilliant Ideas 2024

Due to the adaptability of NFT, you can practically create NFT business of anything, including music, pictures, films, virtual worlds, etc. Let’s figure out the best ideas on how to start NFT business with our detailed blog post below.
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top eco-friendly nft platforms

Top 8 Eco-friendly NFT Platforms That You Want To Know 

It is possible to have environmentally friendly NFTs, and some of eco-friendly NFT Marketplace sprung up last year. This article includes top green NFT platforms you might want to check out.
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10 Best Low Code Development Companies in USA to Hire

10 Best Low-code Development Companies In USA To Hire

Discover the top low-code development companies in the USA and how to choose the best one that suits your company’s goals and budget.
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10 Best Low Code Development Companies in India to hire

10 Best Low-code Development Companies In India To Hire

Discover the top low-code development companies in India. Learn how to choose the best future collaborator for your business with our guide.
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Using Low code in Insurance to Accelerate Business Growth

Using Low Code In Insurance To Accelerate Business Growth

Insurance businesses are being revolutionized using a low code insurance platform. Discover how to accelerate growth and streamline processes with low code!
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low code healthcare

Potential Of Low-code In Healthcare For Digital Transformation

Low code healthcare platforms are gaining more attention by empowering the industry with automation and modern applications.
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Utilizing Low Code for Customer Services

Utilizing Low-code For Customer Services To Improve Metrics

Learn how organizations utilize Low Code for Customer Services to gain advantages and the top platforms to use
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low code citizen developer

How Low-code Empower Citizen Developer In Digital Transformation

How low code & citizen developers can leverage your digital transformation and empower each other for better business results.
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Leveraging Low Code for Financial Services

How Low-code Make A Breakthrough In Financial Services?

Is Low for Financial Services a Yes or No? Learn how to successfully implement it with the real-life use cases and top tools
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What is NFT Game?

What are NFT Games And What You Don’t Want To Miss Out?

In the dynamic realm of blockchain technology, NFTs, or Non-Fungible Tokens, are...
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web application development services

A Detailed Guide On Web Application Development Services

Detailed guide on the process, types, where to start, and who to hire for high-quality web application development services.
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7 Low-code Examples & Use Cases From Top Brands

Low code technology is rising with top enterprises leveraging it for tech innovation. Here are 10+ low code examples to learn from.   
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25 Best Low-code Platforms for Startups, SME & Enterprise

Low code platforms are on the rise in 2023. Discover the best low code platforms for Startups, SME, Enterprise & Developers.
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Comparison Of Top 20+ Open-source Low-code Platforms On GitHub 

List of 21 best-to-use open-source low code platforms on GitHub, where million developers collaborate to shape the future of software.
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Quick Comparison Between Low-code Vs High-code: Which Wins? 

A precise comparison between the uses and features of low-code vs high-code to help you make better decision on digital transformation
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What Is Low-code Development And Why You Should Care?

Explore the new low code technology, its features, how it differs from the traditional counterpart and use cases in certain industries.
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low code vs rpa

Low-code vs RPA: Which Is Better For Fast Workflow & Management?

To optimize the operation workflow and your business management, which is better: Low Code vs RPA? Read our detailed comparison
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low code vs no code comparison

Low-code Vs No-code: The Right Choice For SME And Enterprise

Discover the difference between low-code vs no-code and how to make the right decision: which is best to use in the future for your industry.
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progressive web app vs native app

Progressive Web App vs Native App: Which is better?

Learn the differences and similarities between Progressive Web App vs Native App & Which is better for users, developers & businesses
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List of 6+ Best Gaming NFT Marketplaces

List of 6+ Gaming NFT Marketplaces That You Must Check On

Believing in the future of NFT Gaming? If yes, let’s stay ahead of the pack by checking out some of the best gaming NFT marketplaces out there and how to build one.
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Low Code Benefit

Breakdown The Benefits & Disadvantage of Using Low-code  

The larger the enterprise, the larger the workload of the development team....
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best web development tool

11 Best Web Development Stack for robust web & fast deployment  

Choosing the best web development stack is a critical first step in...
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web development stack

What is Web Development Stack & How It Streamlines Coding? 

Deciding the suitable tech stack for your web development process is excruciating...
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MEAN Stack in Web Development

What is MEAN Stack in Web Development & When To Use It?

Using a tech stack can shorten the development time as it provides...
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Top 15+ NFT Marketplace Development Companies To Partner With In 2024

The leading NFT market developers who have distinguished themselves in the blockchain...
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Best Gasless NFT Marketplaces For You To Save More Money

7+ NFT Marketplaces Without Gas Fee To Save You Money

While adopting NFTs into a day-to-day investment, gas fees might be considered...
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Deep Dive Into MERN Stack in Web Development

Developers can leverage different tools, frameworks and even web development stacks to...
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40+ Open Source Web Development Tools Every Dev Should Know

Rapid web application development tools (open-source) make it easier for programmers to...
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6+ Fashion NFT Marketplaces: Which Are The Best For Fashion Enthusiasts?

Fashion - in general - is going places. Therefore, blockchain-related things might...
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12 Tips to Optimize SEO in Single Page Application for Higher Rank

Single page application and SEO have been in dissonance as most SPAs...
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progressive web apps checklist

Progressive Web Apps Technical & Security Checklist

Finishing developing your PWA feels like a huge achievement. Yet, ensuring it...
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15 Best Database for Web Applications and Development in 2024  

Database for Web Applications and Development is required to ensure the functionality...
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Website Database

What is Website Database: Types, Examples & How It Works

For a website or web app to work, a website database is...
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NFT Photography Marketplaces

NFT Photography Marketplace: All You Need to Know

NFTs (Non-fungible tokens) have undeniably been talk of the town lately. The...
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What are Progressive Web Apps: Architecture & Benefits Explained

A new door has opened for companies to engage with their consumers...
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AMP vs PWA

AMP vs PWA: Which one is better for your website performance?  

The web world is getting more advanced with innovative technologies that help...
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NFT Jewelry Marketplace: An experience or a real investment

NFT Jewelry Marketplace: An Experience or A Real Investment

NFTs (non-fungible tokens) have revolutionized many industries, including art, game, and sports....
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Wine NFT Marketplace: Everything You Need To Know

Wine NFT Marketplaces: Investing wisely with 4+ Marketplaces of Wine NFTs

It’s hard to think about the combination between wine and NFTs, yet...
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accelerated mobile pages is fast like a spaceship

What is Accelerated Mobile Pages? Should we use it for faster web? 

Faster-loading websites perform better in search results, have reduced bounce rates, and...
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Real Estate NFT Marketplace: Everything You Need To Know

The NFT sector of the crypto economy is flourishing. Gradually the NFT...
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progressive web apps examples

Best Progressive Web Apps Examples to learn from in 2024 

Since the Internet has accelerated in our society, businesses have been in...
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web development tools for android

Top 10 Web Development Tools for Android to use on the go  

Building and maintaining a website isn't an easy job. Anything can comes...
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front end web development tools

The List of 28 Best Front-end Web Development Tools 

Front-end development tools facilitate the creation of visually attractive websites and applications....
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web application

What is Web Application? How it works? A Detailed Guide 

Web application has been around us for a long time, from the...
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what to ask a web developer before hiring

What questions to ask a web developer before hiring: 25 Q&As

Many businesses are developing or enhancing their existing websites to digitize their...
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9 Open Source NFT Marketplaces With Code on Github

As we all know, open source NFT marketplaces, like any other marketplace,...
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wordpress nft themes

Best 25+ WordPress NFT Themes For Elementor In 2024

Building NFT Wordpress site is such an efficient approach that artists, creators...
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How to create your own NFT Marketplace - 10 steps with tutorials

How to create your own NFT Marketplace (10 steps with tutorials)

Maybe you have heard about blockchain and NFT marketplace, but do you...
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Top 12 WordPress NFT Minting Plugins In 2024

Today, if you don't move forward, you've gone backward. As a participant...
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back end web development tools

Best 32 Back-end Web Development Tools for a strong Website 

Working as the brain and backbone of a website, the back end...
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Best 25+ Music NFT Marketplaces To Sell And Buy [2024 Edition]

Music NFT marketplace has changed the mindset of music lovers, as creators...
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single page application vs multi page application

Difference between Single Page Application vs Multi Page Application  

With many advanced web app technologies to choose from nowadays, it might...
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TOP 15 NFT Analytics Tools That Investors Should Use in 2024

NFT Analytics Tools are the best ones for not only NFT individual...
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single page application

Single Page Application: Definition, Benefit, Architecture & Example

With the growing number of websites and Internet users, the requirements for...
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Best 23+ NFT Marketplace WordPress Themes For Your Consideration 2024

Non-fungible tokens (NFTs) are of the hour now and then, which have...
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quality assurance in web development

Quality Assurance in Web Development: Benefit, Checklist and How to do  

Quality assurance in web development must be performed regularly, during and even...
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Top 11 Best Mobile Web Development Tools to use in 2024

It’s not hard to notice that most companies are investing in developing...
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difference between single page app and progressive web app

Difference between Single Page App and Progressive Web App    

Web applications are becoming increasingly popular due to their engaging user experience...
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NFT Marketplace Aggregator - Definition, Benefits and How It works

NFT Marketplace Aggregator – Definition, Benefits & How it works

NFT exploded, became the focus, and now is no longer a strange...
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NFT-Marketplace-Royalties-A-definite-guide-on-how-it-works

NFT Royalties: A Definite Guide On How It Works

NFT Royalties are the crypto payments (typically a percentage of the sale price)...
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Top 15 Web Development Programming Languages To Use In 2023 

You must be able to code whether you want to work full-time...
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Top 15 Best Art NFT Marketplaces Designed for Artists 

As NFTs have been in the limelight during the past years, NFT...
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What are ICO, IDO, IEO

What are ICO, IDO and IEO? 

When it comes to creating innovative ways to kickstart projects and raise...
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ICOs vs STOs: Analysis And Comparison

STOs And ICOs: Analysis and Comparison

Many have known that influential firms such as Tesla, Mastercard, BNY Mellon...
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web development guide

Web Development Guide For Business And Beginners: Where To Start?

You might have heard someone say Web Development is dying. But the...
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web application frameworks

Power your Web Application with 12 Best to use Frameworks

Web Application isn't something new. Thousands of companies have leveraged this technology...
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NFT Marketplace Business Model: How does it work?

NFT Marketplace Business Model: How Does It Work?

“How do NFT Marketplaces make money?” you might ask. Imagine that you...
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progressive web apps frameworks

Review Of 10 Best Progressive Web Apps Frameworks & Technology

Although it took some time for the idea to gain traction, the...
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10 Best Single Page Application Frameworks In 2024 With Examples 

Choosing the suited single-page application framework is important because the wrong one...
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How To Estimate NFT Marketplace Development Cost

How To Estimate NFT Marketplace Development Cost

“How much does it cost to build an NFT marketplace?", “What is...
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15+ Good UI Design Examples From Top Brands To Learn From

UI design describe a digital product's appearance, feel, and operation. It's a...
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ux design process

Mastering UX Design Process & Tips To Work With Design Team 

If you're wondering how to start a UX design process that works...
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ui design process

Excel in UI Design using Smart Workflow, Tools and Guidelines

A standard UI design process and principles must be followed to create...
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How to attract and retain senior developers to navigate Top Tech Talent Shortage

How To Attract & Retain Senior Developers To Navigate The Top Tech Talent Shortage

Table of Contents[Open][Close]1. Top Tech Talent Shortage: Overview, Statistics, And Explanation1.1. Overview...
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Top 8 Must-have NFT Marketplace Features That You Need To Know

Top 8 Must-have NFT Marketplace Features That You Need To Know

Defining must-have NFT marketplace features is the indispensable yet hardest part of building an...
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Avoid these 15 Bad UI Design Mistakes (With Examples)  

When designing the user interface for your mobile app or web, all...
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Get Inspired With 20 Good UX Design Examples For Your Site

UX design is one of the most important aspects of website building....
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ecommerce web development requirements

20+ Requirements To Build An Impactful eCommerce Website

A website is extremely important for an eCommerce business since it's the...
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web development tools

25+ Best Web Development Tools & Software To Use In 2023

Web development tools make it easy and more efficient for developers (even...
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how long does it take to build an ecommerce website

How Long Does It Take To Build An eCommerce Website ?  

Building an eCommerce Website can be a daunting process. There are thousands...
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Breakdown the Cost of eCommerce Web Development 

How much does it cost to develop an eCommerce Website? Well, the...
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real estate web development

Real Estate Web Development: Cost & How To

The goal of realtors has long been to place classified ads in...
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15 Best to use Web Development Platforms

Unraveling The Top 15 Web Development Platforms In 2024

If you're struggling with building a website, many web development platforms in...
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ecommerce web development

eCommerce Web Development: Benefits, Types And Simple Steps  

The global online market has witnessed a surge in online sales revenue...
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Blockchain Developer Salaries Around The World [2024 Edition]

Are you curious to know about the average blockchain developer salaries around...
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frameworks for web development

Top 10 Frameworks for seamless Web Development  

Web development has now become an integral part of any business. Choosing...
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web application examples

12 Web Applications Examples to learn for your web development

With the increased internet usage, web applications might be a good start...
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what is content management system

What is Content Management System: Benefits, Types and Examples 

Whether a small or big firm, a content management system will always...
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Tips to choose your best Web Development Team

Every business wants a website nowadays; it’s one of the most common front...
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New Strategic Partnership Announcement: ANATICS x SYNODUS

Hanoi, Sep 19th 2022 We are thrilled to announce our strategic partnership...
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blockchain trends

5 KEY TAKEAWAYS IN BLOCKCHAIN TRENDS 2023

Blockchain has become the talk of the town lately, and it is...
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The Ultimate Guide Of Retail Analytics: Definition, Types and Examples Included 

In the fiercely competitive retail sector, retailers and chain managers are embracing...
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Leveraging Predictive Analytics In Excel For Sales Forecasting: How To Do It  

Sales forecasting has a substantial role in every business's success when making...
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Predictive Analytics: A Completed Guide With Benefits, Models And Examples

Predictive Analytics: A Detailed Guide With Benefits, Models And Examples 

Predictive analytics is suggested to be a vital tool for businesses in...
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Top 10 behavioral analytics tools and a guide to choose one

Top 10 User Behavioral Analytics Tools And A Complete Guide To Choose One

Behavioral analytics tool is changing how businesses become more profitable and serve...
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Behavioral Analytics

What Is Behavioral Analytics? Definition, Examples and Tools 

Every mouse click and movement on the screen reveals something about the...
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3D Data Visualization

3D Data Visualization: What Is It, The Do And Don’t, And The Tools You Need

Data visualization is a must for every data scientist and business to...
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Customer Success Stories - A case from Boody

Turning 10-Year Data Into A Single Source Of Truth With Boody  

Table of Contents[Open][Close]Who Is Boody?How They Came To Us Here Are Key...
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Data Analytics For Marketing Benefits Tools And Examples of Top Brands

Data Analytics for Marketing: Benefits, Tools and Top Brand Examples  

Marketing data is everywhere. Yet, the most valuable insights are usually wrapped...
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Data Monetization A Complete Guide

Data Monetization: A Complete Guide 

You may hear that data is a treasure that will do you...
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Success Story of The ICONIC: Leveraging Customer Analytics To Become A Fashion Giant

Table of Contents[Open][Close]Part 1: A Brief History Of Multi-millionaire Empire: How It...
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Artificial Intelligence 101 and AI in E-Commerce

Artificial Intelligence 101 and AI in E-Commerce

A survey by Statista showed that 70% of decision-makers in the e-commerce world assumed...
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data security best practices

Top 7 Data Security Best Practices

This blog will explain definition, common security threats and best practices for...
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Top Ecommerce Consulting Companies & How To Choose One

Top Ecommerce Consulting Companies & How To Choose One

While some firms can build an eCommerce business themselves, others turn to...
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n-store-Retail-Analytics-Definition-Benefits-Use-Cases

In-store Retail Analytics: Definition, Benefits, and Use Cases 

When mentioning analytics in business, we often think of sales figures and...
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Data Strategy A definite guide

Data Strategy: A Definitive Guide

A data strategy helps companies know how to manage and analyze data...
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Retail Analytics Courses, Books & Reports

Retail Analytics Courses, Books & Reports: Resources for your knowledge

It is crucial for retailers and those who are enthusiastic about retailing...
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The Future Of Retail Analytics (Top 10 Trends In 2024)

Audio: The Future Of Retail Analytics (Top 10 Trends In 2023) It's...
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Sentiment Analysis - A comprehensive Guide

Sentiment Analysis: A Comprehensive Guide

The power of Natural Language Processing (NLP) enables organizations to implement sentiment...
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What is Data-driven culture

What Is A Data-Driven Culture and How to Create One?

One of the major shifts in today’s business world is the transformation...
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What is Data Visualization?

What Is Data Visualization And Why You Need This?

We live in a world of Big Data, in which data visualization...
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Top 10 Best Data Visualization Tools 2024 (Free & Paid)

As the value of data visualization has become widely recognized across companies...
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Databases vs DataWarehouse: Similaries & Differences

Database vs Data Warehouse: Similarities & Differences

What is a database? What is a data warehouse? What are the...
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database schema

What Is Database Schema? Types, Benefits, Terms Explained

In this blog, we’ll go further into database schema including database schema...
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Data Warehouse Costs

Data Warehouse Costs: 3 Important Elements to Consider 

It’s essential to select the right data warehouse, business intelligence, and analytics...
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data warehouse definition benefits

What is a Data Warehouse? Definition, Benefits, Structure

In today's fast-paced and highly competitive business environment, the ability to leverage...
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what is cloud data warehouse

What is Cloud Data Warehouse? Benefits, Features & Solutions Compared

The growing demand for data warehouses as a service is propelling the...
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data warehouse tutorial

Data Warehouse Tutorial: Learn from Experts with 6 Steps

Data is gathered at regular intervals from source systems such as ERP...
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data visualization benefits

Top 10 Impactful Data Visualization Benefits

Data visualization lets us present sets of data through the use of...
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data analytics sme

Data Analytics for SMEs: What You Should Know

Operating in an ever-changing market, many SMEs (Small and Medium-size Enterprises) are...
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data analytics outsourcing

How Your Business Can Benefit From Data Analytics Outsourcing 

In recent decades, a lot of enterprises - large and SMEs, want...
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7 Things to Consider When You Hire a Data Analytics Consultant

7 Things to Consider When You Hire a Data Analytics Consultant

The big data consulting market is a rapidly growing market. The global...
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How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality

How to Identify Bad Data and 3 Excellent Ways to Improve Data Quality 

Do you know that 2.5 quintillion bytes of data are generated every...
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eCommerce advice: How to work with customers as privacy regulations are changing

Ecommerce Advice: How to Work with Customers as Privacy Regulations Are Changing

As the eCommerce industry grows and matures, consumers are becoming more aware...
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The Latest Trends in Data Warehouse 2024

The world has changed since the introduction of data warehouse. Data warehouse...
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6 Significant Impacts of Geography on E-commerce Conversions

6 Significant Impacts of Geography on E-commerce Conversions 

In online retail, e-commerce conversions happen when customers purchase products or services...
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How You Can Use Data Analytics for Better Inventory Management  

Inventory is the most important section of a company, ranging from different...
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location analytics retail

Retail Location Analytics | Definition & Use Cases 

Retail Location Analytics supports businesses with robust conditions to directly approach customers,...
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best kpi tracking software

10 Most Reliable KPI Tracking Software Worth Your Consideration 

With proper KPIs, you can keep track of your campaign’s performance and...
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3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

3 Tips on Selecting the Best E-commerce KPIs for Online Businesses 

KPIs are always an essential part of any business strategy on the...
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Google Analytics Tutorials

8 Best Free Google Analytics Tutorials for Beginners and Experts

Google Analytics is considered an indispensable tool to every website owner. It...
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Emotion Analysis

How Emotion Analytics is Applied in the E-Commerce Analytics to Increase Customer Engagement

Emotions are verbal and non-verbal communication cues that play an integral role...
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ar in retail analyctics

How Can Augmented Reality Be So Helpful in Retail Analytics

In the age of innovative technology, retail e-commerce presents a number of...
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Retail analytics

How to Boost Conversion Rates With The Use of Retail Analytics

The rapid growth of the retail industry comes with big data and...
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Data Science in Retail | Use Cases & Famous Projects

Data science employs specific methods, processes, algorithms, and systems to draw insights...
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customer feedback analytics

Detailed Customer Feedback Analysis Guide 2024

Customers have been leaving feedback more than ever before, and businesses amass...
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