Google Analytics is considered an indispensable tool to every website owner. It allows merchants to keep track of their performance on the Internet. You can see how visitors interact with your site and web content. Google Analytics also provides specific metrics to measure and track different aspects of the user experience, identifying how people feel […]
In the cut-throat world of business, entrepreneurs must compete fiercely with each other to gain success. And the e-commerce sector is not an exception. If you’re running an e-commerce site, you might probably ponder over how to scale your business to its full potential. Growing this kind of business can turn a small and stable […]
WooCommerce is among the popular platforms that has been revolutionizing the digital world with stunning marketplace features. It is also an ideal platform to support the sale of service and merchandise via an online marketplace portal. The basic installation of WooCommerce offers a bunch of incredible features for your site, but if you’re searching for […]
Satisfied customers are a constant source of happiness to businesses. Usually, every business sets one goal in mind: how to perpetually enhance customer satisfaction, retain current customers, and drive more ones. That’s why customer feedback is of paramount importance in helping a business realize its customer sentiment about specific products or services. The power of […]
Behavior analytics refers to the method of collecting and analyzing qualitative and quantitative customer data to understand the intent of their behaviors and interactions. In the e-commerce industry, this technique has been employed to understand the reaction of the customers to different businesses or companies’ products and services and to use the insights of their […]
Emotions are verbal and non-verbal communication cues that play an integral role in understanding our moods. Whatever we do, say, or react to reflects our emotions directly or indirectly. Emotions give us an essential way of understanding the fundamental aspect of human behavior by analyzing emotional data. This data can be in the form of […]
Physical stores have been through a great transformation due to digitalization. The trends of E-commerce have accelerated the adoption of some technological innovations in personalizing offerings at store-level merchandising. One of these exciting technological applications is retail analytics. Let’s see how it work for retailers. Big Data Analytics in Retail Market Insights With the breakthrough […]
In the age of innovative technology, retail e-commerce presents a number of opportunities for augmented reality (AR) to thrive. As a result, augmented reality applications are becoming more popular, such as showcasing furniture and objects in your home with mainstream companies like IKEA and Home Depot or virtually trying on high-end fashion brands like Louis […]
Retail analytics have been available for some time now in brick-and-mortar stores. However, the spotlight for data gathering and analysis has been in the digital world. Thus, retail analytics use cases are making many store owners confused. Retail today is being shaped by the empowered customer, who demands convenience, customization, collaboration, and consistency. To deliver […]
The rapid growth of the retail industry comes with big data and the need for retail analytics. In the retail market, global big data analytics are worth $4,854 million in 2020 and will continue to rocket at $25,560 million by 2028. Retail analytics has grown significantly and optimising it can help your eCommerce business unlock […]
